Video's Tipping Point

August 22, 2017 by Taylor Wiegert in Video

The great video land grab is upon us, and everyone’s jumping in. Snapchat, Twitter, Facebook, publishers and everyone in-between have made it clear. They’re all in when it comes to video and its potential to add more lucrative ad inventory to their platforms.

Video advertising has already proven to be valuable for social platforms, and as people continue to view more content on more devices in more places, platforms like Facebook have shown they’re not yet satisfied with the time and attention they already have when it comes to video. They want a greater share of not only online video budgets but TV as well.

From Social Broadcast to Social Experiences

July 14, 2017 by Taylor Wiegert in Trends

Broadcasting updates on social media is certainly not going away, but the past year has brought on a new wave of interacting using social platforms. Location-sharing, live streaming, messaging and even VR have created new ways for people to connect. New technology means more ways to share. More ways to share means more opportunities for brands.

This tech has shifted the potential role social can play for consumers. Instead of being about seeing what others are up to, it enables shared experiences.

Brave Ad World Podcast - Episode 277

April 24, 2017 by Taylor Wiegert in Podcast

This week we had F8, changes to Snapchat Lenses and so much more to cover on Episode 277 of the Brave Ad World Podcast.

This week’s headlines: Snapchat Launching Self-Serve Snap Ads, Facebook F8 is All About the Camera, AR and VR, Facebook Sets Sights Beyond Its Core and Snapchat Launches World Lenses.

The week’s news quick hits: Instagram Launches Collections, Steve Balmer Re-Emerges with New Organization Focused on Government Spending, Tumblr Launches Cabana, F8 Includes Updates to Facebook Analytics, Twitter Launches In-Stream Video Ads and Google Developing Browser with Ad Blocking Built In.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of April 17)

April 23, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Snapchat Launching Self-Serve Snap Ads, Facebook F8 is All About the Camera, AR and VR, Facebook Sets Sights Beyond Its Core and Snapchat Launches World Lenses.

Brave Ad World Podcast - Episode 266

January 30, 2017 by Taylor Wiegert in Podcast

Episode 266 of the Brave Ad World Podcast is here!

This week’s headlines: Snapchat Gears Up for IPO, Snapchat Lets Advertisers Buy Ads Based on Nielsen Digital Rankings, Facebook Updating Trending Topics, Facebook Testing Prominent Ads on Messenger, Explore Tab Makes Debut on Twitter and Facebook Updates News Feed Algorithm to Emphasize Long Videos.

The week’s news quick hits: Google Voice Gets First Update in Five Years, Twitter Launches Vine Archive, Tumblr Adds Stickers and Filters, Instagram Live Stories Rolling Out Globally, Facebook Tests Its Version of Stories, Google Purges Fake News Publishers from Advertising Platform, Facebook Updates Privacy Basics Page, Facebook Supports Physical USB Keys for Authentication and Twitter Joins Instagram.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of January 23)

January 29, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.