The Potential for Carousel Story Ads

May 15, 2018 by Taylor Wiegert in Instagram

Instagram Stories have proven to be one of Facebook’s most successful product launches in history. Stories are now seeing 250 million daily active users, about 50% of Instagram’s total daily users, and that’s all within its first year of being available.

Instagram saw what Snapchat was doing, and decided it can do that, too. They certainly did, and they brought the scale of their platform to the product as well, generating massive adoption and usage in the process.

Instagram Stories for brands are about to get a lot more compelling with the launch of Carousel Story Ads. Carousel Ads let brands create sequential stories with up to three cards made up of images or videos. Each of the cards can include a CTA driving to a web page, app store or other destination.

Brave Ad World Podcast - Episode 305

January 08, 2018 by Taylor Wiegert in Podcast

The first episode of the Brave Ad World for 2018 is here!

This week’s headlines: Snapchat Weighing Option of Requiring Users to View Ads for 3 Seconds

The week’s news quick hits: Instagram Bringing in Content from Accounts Users Don’t Follow, Snapchat Launches Stories Everywhere, Dish Network Combining Data for Addressable Ads on Traditional TV and OTT and Instagram Testing Stories Integration with WhatsApp.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of January 1)

January 07, 2018 by Taylor Wiegert

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Snapchat Weighing Option of Requiring Users to View Ads for 3 Seconds

Brave Ad World Podcast - Episode 303

December 11, 2017 by Taylor Wiegert in Podcast

Episode 303 of the Brave Ad World Podcast is here!

This week’s headlines: Facebook Launches Messenger Kids, Instagram Lets Users Keep Their Stories and Instagram Separates Messaging into Separate App.

The week’s news quick hits: YouTube’s Commits to Adding Content Moderators, Pinterest Launches Messenger Bot and Facebook Adds New Instant Games on Anniversary.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of December 3)

December 10, 2017 by Taylor Wiegert in This Week in Social

This week’s headlines: Facebook Launches Messenger Kids, Instagram Lets Users Keep Their Stories and Instagram Separates Messaging into Separate App.

The week’s news quick hits: YouTube’s Commits to Adding Content Moderators, Pinterest Launches Messenger Bot and Facebook Adds New Instant Games on Anniversary.

Brave Ad World Podcast - Episode 296

October 10, 2017 by Taylor Wiegert in Podcast

Another week means another episode of the Brave Ad World Podcast!

This week’s headlines: Tech Firms Work to Appease Publishers, Amazon Launching Its Own Delivery Service and Instagram Stories Can Be Cross-Posted to Facebook.

The week’s news quick hits: Facebook Takes Steps to Monitor Advertising, Yahoo Reports All Accounts Compromised in 2013 Cyberattack, Instagram Adds New Stickers Functionality Including Polls for Stories, Facebook Testing Additional Information Button for Articles, Google Announces New Hardware and AIM Shutting Down in December.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.