Is the AR/VR Hype Anything More?
The hype around AR (augmented reality) and VR (virtual reality) hit a fever pitch in 2017, and 2018 looks like the year it might finally start to deliver.
Read MoreThe hype around AR (augmented reality) and VR (virtual reality) hit a fever pitch in 2017, and 2018 looks like the year it might finally start to deliver.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Twitter Launches Happening Now, Snapchat Launches Context Cards and Facebook Launches 3D Posts.
The week’s news quick hits: Twitter Launching Bookmarking Feature, LinkedIn Gets Snapchat-Style Geofilters, Snapchat Tests Official Stories for Verified Accounts and Facebook Stories Opens Up to Businesses.
Read MoreBroadcasting updates on social media is certainly not going away, but the past year has brought on a new wave of interacting using social platforms. Location-sharing, live streaming, messaging and even VR have created new ways for people to connect. New technology means more ways to share. More ways to share means more opportunities for brands.
This tech has shifted the potential role social can play for consumers. Instead of being about seeing what others are up to, it enables shared experiences.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: We Aren’t the Players. We’re Getting Played., VR Killed the Pain, Vehicles Take Flight and Retail Giants Collide.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Chief Marketing Trends, Alexa, What are You Doing to My Brain? and Bullish on VR.
Read MoreFirst came sight. Then there was sound. Emotion followed that. Now, we’re in the early stages of the era of immersion. The media landscape has evolved and shifted, and with every shift has come new opportunities for marketers to speak to consumers and even make them feel something on a more visceral level.
Now, we sit on the cusp of the next evolution with AR, VR and 360 photos just starting to gain traction and creating a new opportunity for brands to adapt their approaches to visuals in a way that lets them stand out in digital and social experiences.
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