This Week in Social and Digital (Week of July 10)

July 16, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Testing Instant Article Subscriptions, Twitter Offers More Mute Options and Messenger Getting Ads.

The week’s news quick hits: Publishers Seek Limited Antitrust Exemption of Google and Facebook, Jawbone Goes Out of Business, Facebook Opens Spaces to Non-VR Users and Musical.ly Launching Original Shows.

From Social Broadcast to Social Experiences

July 14, 2017 by Taylor Wiegert in Trends

Broadcasting updates on social media is certainly not going away, but the past year has brought on a new wave of interacting using social platforms. Location-sharing, live streaming, messaging and even VR have created new ways for people to connect. New technology means more ways to share. More ways to share means more opportunities for brands.

This tech has shifted the potential role social can play for consumers. Instead of being about seeing what others are up to, it enables shared experiences.

What Facebook Can Teach Brands About Disruption

June 21, 2016 by Taylor Wiegert in Trends, Facebook, Periscope, Meerkat, Video, Virtual Reality

The Internet has brought about an age of disruption. That’s no secret. From Tesla to Uber to Airbnb to one start-up after another, disruption is all around us, but there is perhaps no greater disruptor that is also a target from fellow disruptors than Facebook. It’s upended the Internet as we know it (with fellow co-conspirators like, most notably, Google), while at the same time being threatened on all sides by the competition (like… Google).

Things I’ve Learned from Lately #88

August 30, 2014 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Race to Create a Mass-Market Electric Car, A Virtual Reality Resurgence, Keeping Our Thoughts to Ourselves and Tech Trumps Fashion.

The Quest to Become Your Communication Hub

April 08, 2014 by Taylor Wiegert in Facebook

There are moments in the social media marketing space that can leave you scratching your head, and one of those moments came last week when Facebook announced that it had acquired the company behind the virtual reality gaming platform, Oculus Rift. Oculus Rift recaptured the gaming world's imagination on what was possible with virtual reality. Now, it's future is with Facebook.

This Week in Social (Week of March 24)

March 30, 2014 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Addresses Lingering Facebook Page Redesign Questions, Facebook Acquires Oculus Rift, LinkedIn Continues Content Push with New Tools for Marketers, Facebook Updates Lookalike Audiences, Twitter Adds Photo Tagging and Foursquare's New Ad Feature Integrates Twitter.

The week’s news quick hits: Twitter Investigates Disappearing Tweets, DIsney Acquires Maker Studios, Twitter #Music Shutting Down, Lithium Moves Forward with Klout Acquisition, Instagram Reaches 200 Million Users and Twitter Launching App-Install Ads.