Cornering the Creator Market
2020 was the year platforms woke up to the fact that creators are currency.
Read MoreEngagement Will Take Centerstage in 2020
User growth isn’t what it used to be. As social media saturation takes over, the number of users coming onto each platform is going to look less and less impressive, at least for established platforms, moving forward. 2020 kicked off with eMarketer stating that for the first time ever Instagram US user growth has dropped down into the single digits. That trend isn’t an outlier. That decline’s going to continue moving forward.
Instagram has had meteoric growth, especially after it started copying Snapchat on a feature-for-feature basis, but the joyride is slowing down. Now, it will likely be joining the ranks of Snapchat and Twitter in posting more deliberate, modest user growth gains. This is to be expected. When you get so big, getting bigger gets harder and harder.
Read MoreThreads Bridges Two Social Eras
Sharing on social channels is in decline, but it’s not because people are sharing less; it’s that they’re sharing differently. 63% of consumers share information or content through private messaging apps. That’s followed by social media accounts with 54%. Clearly, users are moving from more public, more polished social presences to more private, more real spaces.
How Will the Platforms Pivot?
Read MoreGet with the Social Times
This week we got even more evidence of how much the social (and digital for that matter) landscape is changing. eMarketer released their predictions for time spent by users across Facebook, Instagram and Snapchat. The findings aren’t all that surprising given the latest trends, but the implications could be interesting.
Read MoreBrave Ad World Podcast - Episode 364
Episode 364 of the Brave Ad World Podcast is here and ready to go!
This week’s headlines: It’s Time to Get Ready for Facebook’s Clear History Tool and Google Expands Ad Inventory and Makes Updates to Retail.
The week’s news quick hits: SCOTUS Allows Antitrust Lawsuit Against Apple to Proceed, Google Launches Bumper Machine for Making Six-Second Ads, WhatsApp Closes Massive Surveillance Vulnerability, Twitter Discloses Location Sharing Bug, Twitter Announces New Developer Labs Program, Disney Takes Operational Control Over Hulu, Facebook Live Gets One Strike Policy and Instagram Phases Out Instagram Direct App.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis Week in Social and Digital (Week of May 13)
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: It’s Time to Get Ready for Facebook’s Clear History Tool and Google Expands Ad Inventory and Makes Updates to Retail.
The week’s news quick hits: SCOTUS Allows Antitrust Lawsuit Against Apple to Proceed, Google Launches Bumper Machine for Making Six-Second Ads, WhatsApp Closes Massive Surveillance Vulnerability, Twitter Discloses Location Sharing Bug, Twitter Announces New Developer Labs Program, Disney Takes Operational Control Over Hulu, Facebook Live Gets One Strike Policy and Instagram Phases Out Instagram Direct App.
Read More