This Week in Social and Digital (Week of April 17)

April 23, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Snapchat Launching Self-Serve Snap Ads, Facebook F8 is All About the Camera, AR and VR, Facebook Sets Sights Beyond Its Core and Snapchat Launches World Lenses.

The week’s news quick hits: Instagram Launches Collections, Steve Balmer Re-Emerges with New Organization Focused on Government Spending, Tumblr Launches Cabana, F8 Includes Updates to Facebook Analytics, Twitter Launches In-Stream Video Ads and Google Developing Browser with Ad Blocking Built In.

Brave Ad World Podcast - Episode 229

March 14, 2016 by Taylor Wiegert in Podcast

Another week means another episode of the Brave Ad World Podcast!

This week’s headlines: Facebook Atlas Gets Major Update for Measurement, Pinterest Opens Self-Serve Ad Platform to All and Facebook Acquires MSQRD.

The week’s news quick hits: Publishers May Be Able to Distribute Stories via Facebook Messenger, Twitter Prioritizing App Pages on Mobile Web, Facebook Lite has 100 Million Users and Facebook Updates Lead-Gen Ads.

You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social (Week of March 7)

March 13, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Atlas Gets Major Update for Measurement, Pinterest Opens Self-Serve Ad Platform to All and Facebook Acquires MSQRD.

Pinterest Ads and Social Goes from Engagement to Intent

June 19, 2014 by Taylor Wiegert in Pinterest

Every day millions of users are go to Pinterest seeking both actionable and inspirational information surrounding their interests, their plans and their purchases, and Pinterest is about to make it easier for brands to be discovered during that search.

It's been working with large brands to test Promoted Pins, but that test comes with a $1 - $2 million price tag, not exactly a budget-friendly investment for most businesses. Now, Pinterest has announced that it will launch self-serve, cost-per-click Promoted Pins that will appear in user feeds and search results marked as 'Promoted' for businesses with smaller budgets.