From Social Broadcast to Social Experiences
Broadcasting updates on social media is certainly not going away, but the past year has brought on a new wave of interacting using social platforms. Location-sharing, live streaming, messaging and even VR have created new ways for people to connect. New technology means more ways to share. More ways to share means more opportunities for brands.
This tech has shifted the potential role social can play for consumers. Instead of being about seeing what others are up to, it enables shared experiences.
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