Brave Ad World Podcast - Episode 267

February 06, 2017 by Taylor Wiegert in Podcast

Episode 267 of the Brave Ad World Podcast is ready for your ears.

This week’s headlines: Facebook Testing for Launch of Promoted Animated Masks, Pinterest Rolls Out New Search Product, Snapchat Makes Ad Buying Easier, Facebook Launching Video App, Instagram Testing Multi-Photo Albums and Snap Inc. Files for IPO.

The week’s news quick hits: Twitch Breaks E-Sports Record, Walmart Offers Free Two-Day Shipping to Compete with Amazon, Apple Breaks iPhone Sales Record, Twitter Testing Video View Counts, Measurement Companies Partner with Facebook, Google Launches Fast-Loading Ads with Cloudflare, Lego Launches Social Network for Kids, Snapcodes Can Be Created for Any Website, Facebook Algorithm Takes Additional Steps to Bury Fake News and Snapchat Lenses May Expand to Work on Landscapes.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of January 30)

February 05, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

Brave Ad World Podcast - Episode 266

January 30, 2017 by Taylor Wiegert in Podcast

Episode 266 of the Brave Ad World Podcast is here!

This week’s headlines: Snapchat Gears Up for IPO, Snapchat Lets Advertisers Buy Ads Based on Nielsen Digital Rankings, Facebook Updating Trending Topics, Facebook Testing Prominent Ads on Messenger, Explore Tab Makes Debut on Twitter and Facebook Updates News Feed Algorithm to Emphasize Long Videos.

The week’s news quick hits: Google Voice Gets First Update in Five Years, Twitter Launches Vine Archive, Tumblr Adds Stickers and Filters, Instagram Live Stories Rolling Out Globally, Facebook Tests Its Version of Stories, Google Purges Fake News Publishers from Advertising Platform, Facebook Updates Privacy Basics Page, Facebook Supports Physical USB Keys for Authentication and Twitter Joins Instagram.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of January 23)

January 29, 2017 by Taylor Wiegert in This Week in Social

Snapchat's Test to Go from Popular to Mass

January 26, 2017 by Taylor Wiegert in Snapchat

Snap, Inc. is well on its way to an IPO this year. It’s been working quickly to position itself as a good bet for investors and make itself even more attractive to advertisers, including implementing guidelines to restrict potentially risqué content from Snapchat Discover and working to secure media commitments from agency holding companies. Perhaps, the biggest and most important update is Snapchat’s new layout.

The new Snapchat layout started rolling out over the past couple of weeks but is now available to all users. It emphasizes one thing Snapchat hasn’t emphasized in the past, usability. The previous version of Snapchat relied on swipes and showed icons with no real clarity on what they did. Users just needed to try things out and learn. The new app relies on a search bar to link users to content they may want to share and interactions they may want to do. It’s not a completely intuitive process, but it goes a long way toward making the platform more usable for non-power users.

Brave Ad World Podcast - Episode 258

November 21, 2016 by Taylor Wiegert in Podcast

Episode 258 of the Brave Ad Podcast is here!

This week’s headlines: Facebook Acquires CrowdTangle, Snapchat and Foursquare Ink Deal, Pinterest Launches Autoplay Video and Explore Hub, Twitter Implements Moderation Controls and Facebook Updating Measurement.

The week’s news quick hits: Facebook and Google Restrict Fake News Sites, Facebook Launches Unified Messages App, Facebook Testing Objective-Based Status Update Feature, WhatsApp Launches Video Calling, Twitter Monetizes NBA Live Shows, Snap Secretly Files for IPO, Twitter Launches QR Codes for Accounts, Facebook Adds New Custom Audience Targeting Parameters, Atlas Discontinues Serving Ads, Facebook Rolls Out Bot Analytics and Airbnb Launches More Robust Travel Services.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.