Snapchat's Invitation to Play

October 03, 2017 by Taylor Wiegert in Snapchat

Snapchat may be a messaging service, but it’s built much of its reputation outside of its core user base on Lenses. Even the occasional Snapchat user loves to put Lenses to use and… then post them to Facebook. But that aside, Lenses have been a big success for Snapchat.

It’s most recent update to Lenses was World Lenses, which let users place 3D augmented reality objects in the real world. Last week, we saw the evolution of World Lenses when Snapchat opened the doors for brands to create and sponsor World Lenses for Snapchat users to place in their Snaps. Already, brands including Warner Brothers for Blade Runner and Bud Light have taken part with sponsored World Lenses of their own.

World Lenses create new dynamic for marketers to get in front of their audiences in a way that has a degree of novelty and attention-grabbing value.

Brave Ad World Podcast - Episode 295

October 02, 2017 by Taylor Wiegert in Podcast

Episode 295 of the Brave Ad World Podcast is here!

This week’s headlines: YouTube Launches New Tools for Ad Targeting and Creative, Pinterest Opens Up Taste Graph Targeting, Twitter Testing 280-Character Tweet Limit, Amazon Surprises Everyone with More Echo Products and Snapchat Adds New Sponsored World Lenses.

The week’s news quick hits: Facebook Aims to Determine How TV and Social Work Together for Brand Lift, Snapchat Adds Sky Filters, Instagram Sees Fastest Growth in Users Yet, Facebook Secures Rights for NFL Highlights, Instagram Gives Users More Control Over Who Can Comment on Posts, Vimeo Launches Live Streaming and Facebook Adds New Objective to Drive Users to Messenger.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of September 25)

October 01, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

Brave Ad World Podcast - Episode 281

May 22, 2017 by Taylor Wiegert in Podcast

Episode 281 of the Brave Ad World Podcast is here!

This week’s headlines: Sponsored World Lenses are Here, Instagram Adds Selfie Filters and Google I/O Doesn’t Skimp on Announcements.

The week’s news quick hits: Facebook Curbing Live Videos that Aren’t Live, Bing Highlighting Bots in Search Results, Biz Stone is Back with Twitter, Promoted Pins Tie into Pinterest Lens, Facebook Comes Forward with Measurement Error, You Won’t Believe What Facebook’s Doing with Click-Bait Posts, Facebook Integrates App Notifications and Twitter Adds Your Data Section.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of May 15)

May 21, 2017 by Taylor Wiegert in This Week in Social

This week’s headlines: Sponsored World Lenses are Here, Instagram Adds Selfie Filters and Google I/O Doesn’t Skimp on Announcements.

The Battle for the Camera

April 25, 2017 by Taylor Wiegert in Facebook, Content Marketing, Snapchat

All eyes are on the camera. Last week Facebook took the stage at F8 to launch the Camera Effects platform in an effort to get developers to help it dominate Snapchat.

Camera Effects is an augmented reality platform that lets developers add augmented reality overlays to people, table tops and anything else that can be viewed through the lens of a camera. The potential is huge with the ability to play AR games (think Pokemon Go to the next level), tag AR pieces in the world for friends to find, leverage object recognition, do 3D mapping and so on. Facebook is giving developers tools turn Facebook Camera into the the best way to create and share with friends.

Why would Facebook do this? Well, the camera is Snapchat’s game. It does after all call itself a camera company, and not to be outdone, it launched World Lenses that allow users to add virtual, augmented reality objects to landscapes and the world around them. What Snapchat did for the selfie, it aims to do for the world.