We live in an age of ad avoidance. What started with DVRs enabling consumers to skip commercials, continued with ‘Skip’ buttons after viewing ads for so long, evolved into premium entertainment subscriptions for commercial-free programming and ultimately became a behavior of installing ad blockers, has made people really, really good at avoiding ads.
Read MoreVideo has made its presence felt in online advertising, and the name of the game has always been to make it punchy and keep it short. This has been pushed to its absolute extreme through YouTube Bumper ads, and now, it looks like Facebook is joining in. The social network is currently testing six-second video ads.
Read MoreEpisode 286 of the Brave Ad World Podcast is here, and there's oh so much to talk about!
This week’s headlines: Facebook Testing Instant Article Subscriptions, Twitter Offers More Mute Options and Messenger Getting Ads.
The week’s news quick hits: Publishers Seek Limited Antitrust Exemption of Google and Facebook, Jawbone Goes Out of Business, Facebook Opens Spaces to Non-VR Users and Musical.ly Launching Original Shows.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThis week we had F8, changes to Snapchat Lenses and so much more to cover on Episode 277 of the Brave Ad World Podcast.
This week’s headlines: Snapchat Launching Self-Serve Snap Ads, Facebook F8 is All About the Camera, AR and VR, Facebook Sets Sights Beyond Its Core and Snapchat Launches World Lenses.
The week’s news quick hits: Instagram Launches Collections, Steve Balmer Re-Emerges with New Organization Focused on Government Spending, Tumblr Launches Cabana, F8 Includes Updates to Facebook Analytics, Twitter Launches In-Stream Video Ads and Google Developing Browser with Ad Blocking Built In.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreThe programmatic honeymoon is over as brands are realizing that what their online advertising shows up adjacent to is just as important as what the advertising actually is.
Read MoreAnother week means another episode of the Brave Ad World Podcast. Episode 271 is here!
This week’s headlines: Google Removing 30-Second Unskippable Ads, Pinterest Launches Labs, YouTube is Launching TV Streaming Service and Instagram Launches Sponsored Stories.
The week’s news quick hits: YouTube Users Watch 1 Billion Hours of Content Per Day, Twitter Launches Top Comments for Live Streams, Snap Looking Into Launching a Drone, Periscope Launches Closed Groups, Line Launching Voice Assistant for the Home, Medium Launches Series, Facebook Adds Suicide Prevention Tools to Live, Foursquare Launches Location SDK, Twitter Adds New Safety Filters and Snap Inc. Closes Its First Day of Trading.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read More