Brave Ad World Podcast - Episode 307

January 22, 2018 by Taylor Wiegert in Podcast

Here it is... Episode 307 of the Brave Ad World Podcast!

This week’s headlines: YouTube Implements Tighter Requirements for Ads Program and Facebook Makes Plans to Simplify Messenger.

The week’s news quick hits: Facebook Hire Signals Additional Focus on AR, Roku Launches Ad Insights Platform, Instagram Testing New Features and Snapchat Makes Moves to Court Publishers in Wake of Facebook Updates.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Brave Ad World Podcast - Episode 266

January 30, 2017 by Taylor Wiegert in Podcast

Episode 266 of the Brave Ad World Podcast is here!

This week’s headlines: Snapchat Gears Up for IPO, Snapchat Lets Advertisers Buy Ads Based on Nielsen Digital Rankings, Facebook Updating Trending Topics, Facebook Testing Prominent Ads on Messenger, Explore Tab Makes Debut on Twitter and Facebook Updates News Feed Algorithm to Emphasize Long Videos.

The week’s news quick hits: Google Voice Gets First Update in Five Years, Twitter Launches Vine Archive, Tumblr Adds Stickers and Filters, Instagram Live Stories Rolling Out Globally, Facebook Tests Its Version of Stories, Google Purges Fake News Publishers from Advertising Platform, Facebook Updates Privacy Basics Page, Facebook Supports Physical USB Keys for Authentication and Twitter Joins Instagram.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of January 23)

January 29, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

Snapchat's Test to Go from Popular to Mass

January 26, 2017 by Taylor Wiegert in Snapchat

Snap, Inc. is well on its way to an IPO this year. It’s been working quickly to position itself as a good bet for investors and make itself even more attractive to advertisers, including implementing guidelines to restrict potentially risqué content from Snapchat Discover and working to secure media commitments from agency holding companies. Perhaps, the biggest and most important update is Snapchat’s new layout.

The new Snapchat layout started rolling out over the past couple of weeks but is now available to all users. It emphasizes one thing Snapchat hasn’t emphasized in the past, usability. The previous version of Snapchat relied on swipes and showed icons with no real clarity on what they did. Users just needed to try things out and learn. The new app relies on a search bar to link users to content they may want to share and interactions they may want to do. It’s not a completely intuitive process, but it goes a long way toward making the platform more usable for non-power users.

Brave Ad World - Episode 261

December 19, 2016 by Taylor Wiegert in Podcast

The last episode of the Brave Ad World for 2016 is here, and it is full of news.

This week’s headlines: Facebook Reports More Measurement Discrepancies, Instagram Live Becomes Available to All Users, Snapchat Adds Four New Features, Twitter Adds Periscope Streaming to Core App, Facebook Launching Massive Update to Messenger’s Camera and Facebook Launches Effort to Fight Fake News.

The week’s news quick hits: A Slimmed Down Moments App Comes to Desktop, Facebook Launches Live 360 Videos, Snapchat Inks Slew of New Discover Deals, Flipboard Launches Promoted Roundup Editorial Ad Unit, Facebook Events App Available for Android, Instagram Launches Post Saving Feature, Instagram Reaches 600 Million Users, Facebook Testing Suggestions for M Virtual Assistant, Facebook Notifying Pages to Remove Snapcodes as Page Profile Pictures, Twitch Launches IRL Content Category, Yahoo Hit by Second Security Breach Affecting 1 Billion Users and Amazon Unbundles Prime Video.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Talk to you next year!

This Week in Social and Digital (Week of December 12)

December 18, 2016 by Taylor Wiegert in This Week in Social