Snapchat came onto the scene with a promise to do things differently. It aimed to deliver users a platform that valued privacy above all else, and it aimed to offer a a service that wasn’t just another broadcasting platform feeding users content. Snapchat would instead be a messaging platform, focused on interactions between friends that disappear because after all, that’s how interactions IRL work.
It was a product welcomed by its users. It respected them, and it put users first like no one else had up until that point.
So what happened?