Brave Ad World Podcast - Episode 362

May 07, 2019 by Taylor Wiegert in Podcast

Here it is. Episode 362 of the Brave Ad World Podcast is ready to go.

This week’s headlines: Twitter Plans More Emphasis on Video Advertising and Facebook Looks to Restart with Redesign and More from F8.

The week’s news quick hits: Snapchat Launches Premium Video Ad Reserve, Alphabet Misses Analyst Estimates, Hulu Nets 28 Million U.S. Subscribers, Google Launches Auto-Delete Function for Location History, Spotify Tests Voice-Enabled Ad Unit and Facebook and FTC Settlement May Include Privacy Board.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Premium's Push on Mid-Tier Video

October 30, 2018 by Taylor Wiegert in Video

Video is everywhere online. And it made its foothold with low-quality, user generated content. Over the years, however, mid-tier content made its presence felt. Facebook Pages were built on the backs of mid-tier content. Platforms courted publishers to create web-only content exclusive to their platforms. Facebook’s Watch property started with this premise.

Now, mid-tier content’s being squeezed out. It doesn’t carry the weight it used to, and even publishers struggle to fully monetize their investments in content for services like Watch. The new bet isn’t in the middle. The new bet is in premium.

Things I’ve Learned from Lately #153

August 04, 2018 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: When Black Mirror Stops Being Fiction, Why We Do What We Do, Esports Go Prime Time, When Walmart and Microsoft are the Underdogs, Robots are Getting Smarter and More Coordinated and The End? of Autoplay

Facebook Really Wants Long-Form Video to Work

June 12, 2018 by Taylor Wiegert in Video

Facebook Watch launched with a lot of hype and fanfare. It was to be a destination on Facebook where users would go to spend time with long-form video content. It was meant to be the type of place where viewing would be planned and programming would be sought out. Unfortunately for Facebook, Watch has yet to deliver. It hasn’t become a preeminent destination for users, and advertisers have responded in turn with low demand for advertising around Watch content.

Facebook hasn’t given up on Watch, but even more so, it’s not putting all of its hopes for a long-form video destination just in the Facebook platform. That explains its plans for Instagram.

Things I’ve Learned from Lately #151

May 12, 2018 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Collapse of Reality, From Fake Post to Real Violence, Google in the Classroom and Make Google Do It.

Keeping Watch on Facebook Watch

February 13, 2018 by Taylor Wiegert in Video, Facebook

When Facebook Watch was announced the vision for it seemed to be a Facebook version of Netflix. High-quality, highly-produced content would make its way onto Facebook, and Facebook would emphasize destination content—content people would seek out and view.

Watch is an experiment, and as with any experiment, things change, and the first major changes to Watch appear to be underway.