Brave Ad World Podcast - Episode 299

October 30, 2017 by Taylor Wiegert in Podcast

Just in time for Halloween, Episode 299 of the Brave Ad World Podcast is here!

This week’s headlines: Facebook Testing Separate Tab for Publisher Content, Twitter Moves Toward MRC Accreditation, Snapchat Allows for Link Sharing from iOS Share Sheet and Instagram Lets Two People Go Live at Once.

The week’s news quick hits: Facebook Testing Pinterest-Like Sharing Option Called Sets, Twitter Releases Calendar of Safety Policy Changes, Messenger Gets PayPal Payments, Amazon Accepting Takeout Orders, LinkedIn Launches Smart Replies to Help Users Clear Their Inboxes, Gmail Adds New Productivity Tools, Twitter Misreports User Numbers and Amazon Key Launches.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of October 23)

October 29, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

The Problem with Rented Land

October 26, 2017 by Taylor Wiegert in Facebook

Ah, the Facebook Page. Brands loved them when they rolled out years ago, and why not? They offered a way for brands to recruit advocates and even customers with loose connections and communicate them for free on the Facebook platform. It was a dream come true, but as the marketing world is well aware, that panacea was short-lived. The algorithm kicked into gear, reach plummeted and pay-to-play became the law of the land.

That’s the danger of marketing on rented land. There’s eventually going to be trouble if it’s a platform worth being on because that platform will scale, monetization goals will demand being achieved and the rules for brands change.

The lesson has been learned by brands (for the most part). Organic reach is a fallacy. Now, publishers are starting to come to terms with that fact as well.

Brave Ad World Podcast - Episode 298

October 23, 2017 by Taylor Wiegert in Podcast

The week was pretty quiet, but what did happen laid the groundwork for big things to come.

This week’s headlines: Facebook Acquires TBH, Facebook Rolls Out Explore Feed and Pinterest Search Ads Available in Ads Manager.

The week’s news quick hits: Facebook May Soon Allow for Conversation Insights Mining, Facebook Lets Users Order Food on Site, Nielsen Can Now Measure Netflix Viewing, Twitter Takes Steps to Curb Hate Speech, Twitter Launches Video Website Cards, Facebook Live Allows for Streaming Screen Shares and Amazon Enables Brands to Enhance Product Pages.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of October 16)

October 22, 2017 by Taylor Wiegert in This Week in Social

This week’s headlines: Facebook Acquires TBH, Facebook Rolls Out Explore Feed and Pinterest Search Ads Available in Ads Manager.

Brave Ad World Podcast - Episode 282

June 05, 2017 by Taylor Wiegert in Podcast

After a brief holiday break, Brave Ad World is back with episode 282 of the podcast.

This week’s headlines: Instagram Launches Stories Search and Archive, Twitter Now Has Direct Message Ads, Pinterest Improves Food Search Capabilities, Google Takes Aim at Last-Click Attribution, Instagram Testing Direct Response Ads in Stories, Pinterest Rolls Out Auto-Play Video and Google Chrome Coming with Ad Blocking Technology.

The week’s news quick hits: Facebook Testing Order Food Button, Facebook Watch and Scroll Videos Rollout on Desktop and Mobile, YouTube Ads Can Now Include Location Info, Facebook Launches Audience Direct for Video Campaigns on Publisher Sites, Snapchat Launches Custom Stories for Collaboration with Friends, Facebook Launches New Live Features, Google Enables AMP for Ads, Facebook Tests Carousel of Stories from Multiple News Outlets, Instagram Allows Link Sharing in Direct Messaging, Foursquare Powers Location Tagging in Reddit Posts, Twitter Tests Reminder Button for Live Video Streams, Vimeo Gets Cards and End Screens and Skype Gets Snapchat-Inspired Update.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.