Marketers are in a very precarious time right now. For years, we’ve gotten accustomed to data, targeting and personalized delivery of messages to consumers. All signs pointed to a future in which we’d get more data and get smarter with that data. Advertisers took that as a sign to get more targeted and nuanced in their message delivery with the goal of maximizing consumer relevance.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Google Tracks Location Even if Location Services are Off, Facebook Removes Targeting Options, Facebook Removes Security App from App Store and Facebook Assigns User Reputation Scores.
The week’s news quick hits: Amazon Adds Video Ads to Search Results, Facebook Lets Direct Response Advertisers Turn Static Visuals into Videos, Google Launches Political Ad Library, Amazon May Buy Theater Chain, Netflix Tests Ads, Twitch Prime Sunsetting Ad-Free Viewing, Facebook Removes Accounts Linked to Misinformation, Report Shows Android Operating System Sending Information to Google 14 Times Per Hour and Google Removes Iran-Linked YouTube Channels.
Read MoreEpisode 294 of the Brave Ad World Podcast is here!
This week’s headlines: Instagram Revisits Approach to Auto-Play Videos with Sound, Pandora Rewards Users for Viewing Ads, Facebook Gives Ad Targeting More Human Oversight and Facebook Allows Targeting for Store Visits.
The week’s news quick hits: Airbnb Lets Users Book Tables, Pinterest Makes Pin Collective Self Serve, Spotify Launches Ad Studio, Twitter Launches Popular Articles and Instagram Adds Stickers to Live Broadcasts.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
Read MoreAs always, there's a lot going on in the world of digital and social media marketing, and we have it covered on Episode 190 of the Brave Ad World Podcast.
This week’s headlines: Google Breaks Up Google+ Features, Twitter Allows for Embeddable Videos, Pinterest Rolling Out New Pins and Targeting, Instagram Rolls Out Carousel Ad Unit and Facebook Opening Ad Exchange.
The week’s news quick hits: Google to Offer Wireless Service, Google Updates Contacts App, Etsy Files for IPO, Slingshot Launches Explore Feature, Facebook Pages Purging Deactivated Account Likes, Twitter Launches Partner Audience Targeting and Imgur Releases Its First iOS App.
You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Updates Graph Search and Brings It to Mobile, Twitter Allows Ad Targeting for App Installs, Facebook Rolls Out New Tools for Brands and Publishers and Instagram Reaches 300 Million Users.
The week’s news quick hits: YouTube Warns Users of Copywritten Material, Tumblr Launches Discovery Dashboard, Google Updates Hangouts App, YouTube Offers Contracts for Content, LinkedIn Updates Its Homepage and Vine Adds Double-Tap to Like.
Read MoreSnapchat is working to do a couple pretty interesting things, at least for brands. It’s starting to place ads within the ‘Our Story’ feature on the platform. Our Story aggregates snaps from multiple users related to an event or a place in an updated feed of content. Some brands are now able able to sponsor different ‘Our Stories’ and pay to have their content displayed within those collections.
Samsung has already partnered with Snapchat for The American Music Awards when it placed branded content in the Our Story feed related to the social TV event. The content sponsored by Samsung included behind-the-scenes looks at the event, which one could argue Snapchat’s users would be less than interested in compared to content shared by celebrities, but it was an experiment. This sponsored content joins Snapchat’s first foray into advertising, which was a 20-second video marked as “Sponsored” to promote a movie.
Snapchat is not stopping there, however. It is in the process of courting publishers like CNN, BuzzFeed, ESPN and others to create content exclusively for the Snapchat audience. Snapchat isn’t interested in being just a messaging service. It wants to be a news and information destination.
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