Brave Ad World Podcast- Episode 274

April 02, 2017 by Taylor Wiegert in Podcast

Episode 274 of the Brave Ad World Podcast is ready to go!

This week’s headlines: Facebook Launches New Ad Unit Called Collections, Facebook Clones Snapchat Stories in Core App, Twitter Adds Pre-Roll to Periscope and Pinterest Launches Small Business Program.

The week’s news quick hits: Twitter Considering Paid Subscription Offering, Google Launching Header Bidding Alternative, Facebook Messenger Unveils Live Locations, Facebook Testing Pages Interactions on Groups, Pinterest Visual Search Powers New Samsung Products and Twitter No Longer Counts Replies in Character Limit.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Snapchat's Content Play

December 04, 2014 by Taylor Wiegert in Snapchat, Content Marketing

Snapchat is working to do a couple pretty interesting things, at least for brands. It’s starting to place ads within the ‘Our Story’ feature on the platform. Our Story aggregates snaps from multiple users related to an event or a place in an updated feed of content. Some brands are now able able to sponsor different ‘Our Stories’ and pay to have their content displayed within those collections.

Samsung has already partnered with Snapchat for The American Music Awards when it placed branded content in the Our Story feed related to the social TV event. The content sponsored by Samsung included behind-the-scenes looks at the event, which one could argue Snapchat’s users would be less than interested in compared to content shared by celebrities, but it was an experiment. This sponsored content joins Snapchat’s first foray into advertising, which was a 20-second video marked as “Sponsored” to promote a movie.

Snapchat is not stopping there, however. It is in the process of courting publishers like CNN, BuzzFeed, ESPN and others to create content exclusively for the Snapchat audience. Snapchat isn’t interested in being just a messaging service. It wants to be a news and information destination.

Real-Time is Really Real

October 03, 2014 by Taylor Wiegert in Real-Time Marketing

It comes as no surprise that real-time marketing isn't a trend. It's becoming the foundation for social content creation. Facebook has upgraded its algorithm to surface fresh, news-related content Twitter has always been about sharing in-the-moment, real-time information. Instagram has become a hotbed for the pro-democracy protests in Hong Kong. And at the end of the day, it's what people care about.

The magic in real-time marketing is relevance. When brands are able to understand why people are talking about a particular topic and how they can make their brand connect to that topic, that brand suddenly becomes a relevant, value-add to the conversation.

The Tweet Seen Round the World and What Marketers Can Learn

March 11, 2014 by Taylor Wiegert in Twitter

The Oscars provided no shortage of social conversation, but what took the cake was a "selfie" from Oscar host Ellen Degeneres that featured several other celebrities including Bradley Cooper, Brad Pitt, Jennifer Lawrence and others. The photo was taken with a Samsung phone to help promote Samsung devices. The result was more than any tweet had ever achieved.

Things I’ve Learned from Lately #53

August 10, 2013 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Little Left to Interpretation, Nothing’s Free, Google’s Privacy Conundrum and Social Curated Book Recommendations.

Brave Ad World - Episode 120

June 17, 2013 by Taylor Wiegert in Podcast

The latest episode of the Brave Ad World Podcast is here, and there's a lot to cover.

This week’s headlines: Google Acquires Waze, Apple Launches iTunes Radio, Pandora Buys Radio Station, Hashtags Come to Facebook and The Myspace Relaunch is Here.

The week’s news quick hits: Google Launches Google+ Dashboard, Zuckerberg Addresses Facebook Shareholder Concerns, Tech Companies Aim to Distance Themselves from PRISM, Foursquare and Samsung Create Check-in History Map, Facebook Ends Sponsored Results and Foursquare Starts Charging for Business Registration.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.