“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Looking Behind the Curtain of the Build, Through the Sears, Big Bosser, The Doctor is In… Your Phone and Kit Kat is No Joke in Japan.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: The "Math Men" of Advertising, The Mobile Payments Underdog, The UX of Japanese Trains
AI’s Learning from Unreliable Teachers and Content is Still King.
Welcome to the “post-apps” era, according to Gartner. It’s an era in which fewer apps, primarily messaging platforms, dominate more and more of users’ time. Instead of users spreading their time across many apps, they're consolidating to just a few. “People are spending more time with the apps that they’ve already got,” according to the report.
People are simplifying their digital footprints. They’re consolidating, making concessions on what they need and cutting down the platforms they rely on to the ones that do the job best, which should beg the question from marketers. What do we need to provide our users?
Read MoreA recent update to the Facebook mobile app shined light on a major pivot by the social network. Now, there front-and-center is an all new video tab. The tab takes users to a dedicated feed featuring videos from Pages users follow along with content Facebook thinks they might be interested in.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Data Journalism for Real, Video - Sound, How Facebook Views Video, The Post-App Era is Coming and If It Ain’t Broke.
Read More“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.
This Week: Creating Content Consumers Actually Want, The Power of Musical.ly is Real, Video Types Drive Different Results, Shifting from Desktop to a Mobile-First Search Strategy and Check the Default Settings.
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