This Week in Social and Digital (Week of August 7)

August 13, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Instagram Testing Live Video Collaboration, Pinterest Adds Third Party Verification to Video and Facebook Launches Video Tab.

The week’s news quick hits: Facebook Aims to Minimize Accidental Clicks, YouTube Introduces Video Sharing, Disney Sets Sights on Live Video Streaming, Google Notifies Publishers that they Need to Remove Certain Ads and Foursquare Emphasizes Personal Logging in Latest Update.

Things I’ve Learned from Lately #104

May 31, 2015 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Real Ramifications of an Idealized Social Self, A Public Policy Algorithm, Automated Middle Man, Trolling for Diplomacy and The Quest for Inbox Zero Hits Productivity.

This Week in Social (Week of January 20)

January 25, 2015 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Rolls Out More Video Features for Pages, Twitter Acquires ZipDial, Snapchat Unveils Its Media Platform, Pinterest Acquires Kosei and Tumblr Launches Creatrs Network.

The week’s news quick hits: Facebook Testing Feature to Turn Audio Messages to Text, Facebook Flags False Stories as Hoaxes, Flipboard Launches Promoted Items and WhatsApp Launches Desktop Version.

Snapchat's Content Play

December 04, 2014 by Taylor Wiegert in Snapchat, Content Marketing

Snapchat is working to do a couple pretty interesting things, at least for brands. It’s starting to place ads within the ‘Our Story’ feature on the platform. Our Story aggregates snaps from multiple users related to an event or a place in an updated feed of content. Some brands are now able able to sponsor different ‘Our Stories’ and pay to have their content displayed within those collections.

Samsung has already partnered with Snapchat for The American Music Awards when it placed branded content in the Our Story feed related to the social TV event. The content sponsored by Samsung included behind-the-scenes looks at the event, which one could argue Snapchat’s users would be less than interested in compared to content shared by celebrities, but it was an experiment. This sponsored content joins Snapchat’s first foray into advertising, which was a 20-second video marked as “Sponsored” to promote a movie.

Snapchat is not stopping there, however. It is in the process of courting publishers like CNN, BuzzFeed, ESPN and others to create content exclusively for the Snapchat audience. Snapchat isn’t interested in being just a messaging service. It wants to be a news and information destination.

This Week in Social (Week of November 3)

November 09, 2014 by Taylor Wiegert in This Week in Social

This week’s headlines: Snapchat Goes After Social TV and Live Events and Snapchat Works to Establish Content Partnerships.

The week’s news quick hits: Evernote Adds Work Chat and Facebook Allows Access Using Tor Network.

Brave Ad World - Episode 116

May 20, 2013 by Taylor Wiegert in Podcast

Episode 116 of the Brave Ad World Podcast is here after a very big week in social media marketing.

This week’s headlines: Bing Adds Facebook Engagement to Search Results, Twitter Acquires Lucky Sort, Google Launches Google+ Content Recommendation Engine, Google I/O Brings Big Announcements and Yahoo In Talks to Buy Tumblr .

The week’s news quick hits cover: App.net Opens Free Accounts to Everyone, HTC First to be Discontinued, Twitter Expands Media Partnerships, Pinterest Updates Mobile Apps with Mentions, Reddit Allows Customizable Homepage, Google Glass Gets More Social Apps and Tweets Come to Yahoo Search.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.