Facebook Nevers and the Inevitable Decline of a Duopoly

August 28, 2018 by Taylor Wiegert in Consumer Behavior

Facebook is losing the battle for young adults. Instead, Snapchat and Instagram are seeing upticks in their numbers of younger users at the expense of Facebook, and we may be seeing the signs of a generation that will never embrace Facebook, at least not to the point of older generations. It’s on this trend that Snapchat is hanging its hopes. It may not be the massive platform of the modern age in terms of user numbers, but when it comes to the younger demographic, it holds a lot of power.

What about this larger trend? A generation that never uses Facebook would be almost unfathomable in today’s marketing landscape that’s dominated by the likes of Google and Facebook, but that may be the future.

Gearing Up for the Snapchat Generation

January 10, 2017 by Taylor Wiegert in Consumer Behavior, Strategy

The holidays are a time to get together with friends and family and learn just how inept you’ve become compared to your younger family members. Watching an experienced Snapchat user go to work as they respond, Snap and share is… impressive.

As a Millennial, I like to think I can consume a lot and respond quickly, but my generation will look incredibly slow compared to the next generation. Marketers should take note. They are not going to give marketers any time to make their cases. Marketers need to embrace the speed and responsiveness of the Snapchat generation.

What Facebook Knows About Video

July 26, 2016 by Taylor Wiegert in Facebook, Video

As it turns out, it’s sometimes “pay-to-play” for Facebook, too. That’s kind of nice to hear when it’s been Facebook making advertisers pay to get their content seen by even fans on the social network. Now, even it ispaying to get content created and seen. We’re talking video.

Facebook with live video, Instagram with Discover pages dedicated to video, Twitter with live streaming partnerships are all examples of how video is becoming the dominant form of communication. And the stakes are huge. So huge in fact that Facebook is paying influencers as high as $244,000 to create Facebook Live content. The big price tags are meant to draw influencers away from YouTube, Vine and Snapchat and get them onto Facebook Live. Influencers bring eyeballs. Eyeballs bring ad dollars.

All signs point to video’s presence only growing on platforms, and marketers must pay attention.

Things I’ve Learned from Lately #115

April 09, 2016 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: We’re Killing their Data Plans, Facebook Trends, The Home Page is Alive and Really Well, Millennials Want to Be Emailed and Alexa, where did you come from?.

Things I’ve Learned from Lately #110

December 12, 2015 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Now, I Feel Old, No, It Wasn’t Pizza and This Isn’t Tiger Beat.

Brave Ad World - Episode 199

June 08, 2015 by Taylor Wiegert in Podcast

Episode 199 of the Brave Ad World Podcast is here!

This week’s headlines: GIFs Come to Facebook, Pew Research Finds Facebook is Primary Political News Source for Millennials, Instagram Adding CTA Buttons to Ads and Pinterest Launching Buyable Pins.

The week’s news quick hits: Facebook Sets Up Encryption for Notification Emails, Foursquare Users Soon Able to Order Rides from Uber, Facebook Working on Tool to Help Community Managers Respond, SoundHound Launches Hound Personal Assistant App, Ello Launches ‘Love’ Button, Swarm Allows Users to Message Friends of Friends and Facebook Launches Facebook Lite.

Check it out! And after you listen, let us know what you think! You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.