Premium's Push on Mid-Tier Video
Video is everywhere online. And it made its foothold with low-quality, user generated content. Over the years, however, mid-tier content made its presence felt. Facebook Pages were built on the backs of mid-tier content. Platforms courted publishers to create web-only content exclusive to their platforms. Facebook’s Watch property started with this premise.
Now, mid-tier content’s being squeezed out. It doesn’t carry the weight it used to, and even publishers struggle to fully monetize their investments in content for services like Watch. The new bet isn’t in the middle. The new bet is in premium.
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