The Future of Privacy Continuum: From Middle Ground to Anonymity

August 27, 2019 by Taylor Wiegert in Trends, Privacy

Facebook’s “clear history” tool is here. It allows users to uncouple data held by third parties through Facebook trackers from their profiles. Not to be outdone, Google proposed a new initiative with the goal of making it more difficult for advertisers to track users across the web by not only altering how cookies work in Chrome but also giving users more tools to block such cookies. The initiative is part of a larger “Privacy Sandbox” effort by Google to allow advertisers to run personalized ads but still protect user privacy.

Brave Ad World Podcast - Episode 371

July 22, 2019 by Taylor Wiegert in Podcast

Episode 371 of the Brave Ad World Podcast is here!

This week’s headlines: Twitter Refreshes Website Look and Feel, YouTube Courts Creators with New Monetization Options and Facebook Gets a Gift from the FTC.

The week’s news quick hits: Google Launches Shoelace, Amazon Offers $10 to Track You Online, Apple Explores Exclusive Rights to Podcasts, Facebook Pitches Libra to Congress, Netflix Affirms a No-Ads Commitment and Facebook Updates Mobile News Feed Ad Restrictions.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of July 5)

July 21, 2019 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Twitter Refreshes Website Look and Feel, YouTube Courts Creators with New Monetization Options and Facebook Gets a Gift from the FTC.

Brave Ad World Podcast - Episode 364

May 20, 2019 by Taylor Wiegert in Podcast

Episode 364 of the Brave Ad World Podcast is here and ready to go!

This week’s headlines: It’s Time to Get Ready for Facebook’s Clear History Tool and Google Expands Ad Inventory and Makes Updates to Retail.

The week’s news quick hits: SCOTUS Allows Antitrust Lawsuit Against Apple to Proceed, Google Launches Bumper Machine for Making Six-Second Ads, WhatsApp Closes Massive Surveillance Vulnerability, Twitter Discloses Location Sharing Bug, Twitter Announces New Developer Labs Program, Disney Takes Operational Control Over Hulu, Facebook Live Gets One Strike Policy and Instagram Phases Out Instagram Direct App.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of May 13)

May 19, 2019 by Taylor Wiegert in This Week in Social

This week’s headlines: It’s Time to Get Ready for Facebook’s Clear History Tool and Google Expands Ad Inventory and Makes Updates to Retail.

Portals are Coming for Our Video

April 03, 2019 by Taylor Wiegert in Video

We seem to be entering a new era of online video content consumption. Last week, Apple announced an overhaul to its Apple TV app. The service will be available across multiple platforms, not just Apple devices, and users will be able to integrate multiple services (or as Apple refers to them as “channels”) into this single app. Apple TV will become a one-stop shop for all of the content services users subscribe to (except for a few holdouts like Netflix). In addition, it will have some exclusive content of its own from the likes of Steven Spielberg, Oprah Winfrey, Jennifer Anniston, Steve Carrell and others.