Social Engagement is the Last Thing You Should Be Worrying About
Social platforms have largely separated social and media.
Social is where your friends are. Social is the groups you follow and the messages you send to those closest to you. Media is where brands play. It’s the calculated investment in developing a message that will meet brand objectives and supporting that message with a media spend and targeting strategy to make sure it gets seen.
Brands are up against an onslaught of content in social feeds. With content from friends being what users are looking for, news dominating social conversations and other brands, it’s no surprise that algorithms have all but filtered out any and all organic social content.
And yet brands persist. Brands persist in posting organic social content content. In fact, organic social content from brands is up 24%. Why? Engagement.
Read More