280 Opportunities from Twitter

November 28, 2017 by Taylor Wiegert in Twitter

As 2018 wraps up Twitter gave marketers a bit of a gift, doubling the character limit of tweets from 140 characters to 280. Okay, calling this a gift is pretty generous, but 280 characters is a significant shift for Twitter, which became a household name because of its simplicity and brevity. Moving away from limiting users to no more than a couple sentences to a full paragraph is a notable shift for the platform, so there are bound to be some implications (even positive ones) for marketers.

Brave Ad World Podcast - Episode 301

November 13, 2017 by Taylor Wiegert in Podcast

The last episode of the Brave Ad World Podcast until after Thanksgiving is here!

This week’s headlines: Facebook Lets Brands Add Messenger to Websites, Snapchat Earnings Portend Redesign and Twitter’s 280-Character Limit is Officially Here.

The week’s news quick hits: Facebook Launches Polls, Instagram Works to Improve Disclosures, Apple Pay Cash Rolling Out in iOS Beta, Instagram Lets All Camera Roll Content Get Added to Stories, Twitter Launches Promote Mode for Small Businesses and Twitter Increases Display Name Character Limit.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of November 6)

November 12, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Lets Brands Add Messenger to Websites, Snapchat Earnings Portend Redesign and Twitter’s 280-Character Limit is Officially Here.

Brave Ad World Podcast - Episode 295

October 02, 2017 by Taylor Wiegert in Podcast

Episode 295 of the Brave Ad World Podcast is here!

This week’s headlines: YouTube Launches New Tools for Ad Targeting and Creative, Pinterest Opens Up Taste Graph Targeting, Twitter Testing 280-Character Tweet Limit, Amazon Surprises Everyone with More Echo Products and Snapchat Adds New Sponsored World Lenses.

The week’s news quick hits: Facebook Aims to Determine How TV and Social Work Together for Brand Lift, Snapchat Adds Sky Filters, Instagram Sees Fastest Growth in Users Yet, Facebook Secures Rights for NFL Highlights, Instagram Gives Users More Control Over Who Can Comment on Posts, Vimeo Launches Live Streaming and Facebook Adds New Objective to Drive Users to Messenger.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Twitter's Out of Character

September 29, 2017 by Taylor Wiegert in Twitter

Twitter is currently in the process of testing a 100% increase in the text limit of tweets, going from a 140-character limit to a 280-character limit. This would, of course, greatly expand the amount of content a tweet can contain from a simple thought or burst of information to something a little more nuanced.

The first thing that’s worth noting is Twitter’s calling this a “test,” which means there is no absolute certainty that this will become standard across the platform, but given the coverage of Twitter’s decision this test will be a hard one to reverse.

With all of that being said, it’s worth looking at the why behind the decision.

Brave Ad World Podcast- Episode 274

April 02, 2017 by Taylor Wiegert in Podcast

Episode 274 of the Brave Ad World Podcast is ready to go!

This week’s headlines: Facebook Launches New Ad Unit Called Collections, Facebook Clones Snapchat Stories in Core App, Twitter Adds Pre-Roll to Periscope and Pinterest Launches Small Business Program.

The week’s news quick hits: Twitter Considering Paid Subscription Offering, Google Launching Header Bidding Alternative, Facebook Messenger Unveils Live Locations, Facebook Testing Pages Interactions on Groups, Pinterest Visual Search Powers New Samsung Products and Twitter No Longer Counts Replies in Character Limit.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.