This Week in Social and Digital (Weeks of March 13 and March 20)

March 26, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: YouTube Takes Steps to Protect Advertisers from Offensive Placements, YouTube Simplifies Ad Metrics, Reddit Launches Profiles, Instagram Expands Shopping Tags to More Businesses and Live Streaming Gets More Competitive.

The week’s news quick hits: Twitter Launches New Troll-Prevention Tools, Google Launches Hangouts Business Products, Facebook Strikes Deal with MLS to Stream Games, Twitter Updates Gnip Firehose to Provide Like Data, Facebook Explicitly Prohibits Use of Data for Surveillance, YouTube Annotations Editor Shutting Down, Instagram Lets Users Save Live Videos, Instagram Reaches 1 Million Advertisers Milestone, Apple Launches Clips, Facebook Audience Network Can Now Be Leveraged with Header Bidding, Google Maps Users Can Share Their Locations with Others, LinkedIn Rolls Out Trending Storylines, Instagram Testing Offline Mode and Foursquare Analytics Opens Up to More Brands.

Brave Ad World Podcast - Episode 250

September 26, 2016 by Taylor Wiegert in Podcast

Well, that was quite the break! Now, I'm back, and Episode 250 of the Brave Ad World Podcast is here.

This week’s headlines: Apple’s iMessage Store Launches, Twitter’s New Character Limit Update Arrives, Snap to Unlock Ads Make Debut and Facebook Admits to Inflated Video View Metrics.

The week’s news quick hits: Instagram Updates CTA Button, Google Launches New Travel App, Facebook Updates Ads for Retailers, Instagram Launches Comment Moderation Tools for Users, Presidential Debates to be Streamed on Facebook and Twitter, Yahoo Experiences Massive Data Breach and Facebook Encouraging Users to Pay Each Other Back on Messenger.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Snapchat Becoming a Platform You Can’t Say No To

March 10, 2016 by Taylor Wiegert in Snapchat

Snapchat has quickly evolved from being a marketing curiosity to becoming very close to being a staple for any marketing mix. Not only has the platform been able to grow its user base quickly, it’s also taking steps to be much friendlier with brands. That says a lot considering the fact that its CEO once dismissed advertising.

2016 is set to be a huge year for Snapchat as the platform has gone through several evolutions to make it more attractive to advertisers.

Establishing the Why of KPIs

July 29, 2014 by Taylor Wiegert in Measurement

Facebook made waves when it revealed that it was optimizing the News Feed to make brand Page content less likely to reach fans without some kind of paid support. Advertisers were understandably frustrated. After all, one of the primary objectives of social media marketing was to increase fans, so that the brand could then share content with them organically. The time for growing fans to deliver what was essentially free advertising has come to an end.

This is a very good thing. The future is bright for social media marketing because it's success is now defined by what all elements of the marketing mix are: reach, awareness, click-through, brand lift, sales, purchase intent and beyond.

Fans, likes, retweets, comments, shares and other metrics that have come about in the age of social media marketing are all vanity metrics until marketers can answer what they indicate and why they're important to measure.

This Week in Social (Weeks of June 30 and July 7)

July 13, 2014 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Acquires LiveRail, Pinterest Improves Follow Button and LinkedIn Replaces Contacts App with Connected.

The week’s news quick hits: Twitter Acquires TapCommerce, Google Shutting Down Orkut, Vine Adds Loop Views Metric, Facebook Tests Updates for Events, Swarm Gets Updates for Mayorship Leaderboards and Cameo Improves for Music Discovery.