This Week in Social and Digital (Week of September 24)

September 30, 2018 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Instagram Launches New Commerce Capabilities, Snapchat Partners with Amazon to Rollout Visual Search and Facebook Expands Stories Ads Globally.

The week’s news quick hits: Pinterest Expands Shop the Look to All Business Accounts, SiriusXM Acquiring Pandora, Instagram’s Founders Leave Facebook, GIFs come to Instagram DMs, Facebook Using Security Data to Target Users and Amazon Launches 4-Star Store.

September 30, 2018 /Taylor Wiegert

This Week in Social, Digital, Social, Social Media, Marketing, Advertising, News

This Week in Social

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Social Engagement is the Last Thing You Should Be Worrying About

August 22, 2018 by Taylor Wiegert in Engagement

Social platforms have largely separated social and media.

Social is where your friends are. Social is the groups you follow and the messages you send to those closest to you. Media is where brands play. It’s the calculated investment in developing a message that will meet brand objectives and supporting that message with a media spend and targeting strategy to make sure it gets seen.

Brands are up against an onslaught of content in social feeds. With content from friends being what users are looking for, news dominating social conversations and other brands, it’s no surprise that algorithms have all but filtered out any and all organic social content.

And yet brands persist. Brands persist in posting organic social content content. In fact, organic social content from brands is up 24%. Why? Engagement.

August 22, 2018 /Taylor Wiegert

Social, Engagement, Metrics, Measurement

Engagement

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Social's Not a Loyalty Channel

May 08, 2018 by Taylor Wiegert in Strategy, Strategic Planning, Social Ads

Social’s still working to unload some of the baggage of its past. Social marketing started out with “fan pages” and “followers.” With phrases and terms like that it's only natural that social got its roots in being about loyalty. It was about building up communities of brand advocates to keep them excited and motivated to talk about brands. Then it all fell apart.

Algorithms entered the world of social and made their presence felt in a big way. Organic reach dropped to zero, and communities of fans and followers became worthless. There’s no point in building a community of advocates on a Facebook Page if you can’t reach them, so in turn, organic content has become inefficient and ineffective.

May 08, 2018 /Taylor Wiegert

Social, Loyalty, Organic, Organic Social

Strategy, Strategic Planning, Social Ads

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Organic Social's Relevance

December 01, 2017 by Taylor Wiegert in Strategy

eMarketer just released a report aimed at asking the question: is organic social marketing worth it? It’s a question that marketers have been asking more and more over the past few years as algorithms have taken over. Even Snapchat now has an algorithm dictating who you see content from. The report doesn’t give a firm answer on the value of organic (social posts that have no paid support behind them) social efforts. It tows the line between sometimes yes, and sometimes no. That left me asking the question of what this report really means for brands today.

December 01, 2017 /Taylor Wiegert

Social, Organic, Organic Social, eMarketer

Strategy

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The New Normal of Second-Screen Viewing

November 09, 2017 by Taylor Wiegert in Consumer Behavior

Second-screen viewership isn’t going anywhere. eMarketer estimates 177.7 million US adults use a second screen device while watching TV, and this is only going to grow. Every day millions of adults are sitting down on their sofas, grabbing the remote, turning on the television and immediately looking down at their phones and tablets. Attention isn’t going down. It’s getting diverted in multiple directions.

November 09, 2017 /Taylor Wiegert

TV, Social, Social Media, Television, Second Screen

Consumer Behavior

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2017: The Year of Video

December 01, 2016 by Taylor Wiegert in Video

2017 is nearly here, and if brands haven’t already decided how they’re going to approach the year, they’re almost certainly thinking about it. Every brand is making decisions based on their own audiences, channels and objectives, but if there is one thing that should probably be on every (or almost every) marketer’s plans, it’s video.

December 01, 2016 /Taylor Wiegert

Video, Facebook, Social, 2017, Planning, Trends, Live

Video

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