Brave Ad World Podcast - Episode 304

December 18, 2017 by Taylor Wiegert in Podcast

The last episode of the Brave Ad World Podcast for 2017 is here!

This week’s headlines: Twitter Videos Get View Counts, Twitter Comes Out with New Feature for Tweetstorms, Snapchat Opens Up Lens Studio and Facebook Updates Its Approach to Video.

The week’s news quick hits: Facebook Gives Video Creators New Tools, Facebook Removes the Ticker, Instagram Lets Users Follow Hashtags, Pinterest Giving All Brands Access to Insights Tool and Facebook Lets Brands Add CTA Driving to WhatsApp in Brand Posts.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

See you in 2018!

This Week in Social and Digital (Week of December 11)

December 17, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Twitter Videos Get View Counts, Twitter Comes Out with New Feature for Tweetstorms, Snapchat Opens Up Lens Studio and Facebook Updates Its Approach to Video.

Things I’ve Learned from Lately #100

April 12, 2015 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Mindblowing Mobile Stats, Putting Magic In Wearables, How the Screenshot Changed the Web and Hashtags Take On Different Meaning in Different Places.

Things I’ve Learned from Lately #70

February 08, 2014 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: The Hashtagification of Advertising, Weathering the Mobile Upheaval, How We've Changed Facebook and Facebook Changed Us and Facebook Isn't Cool but It is Useful.

Facebook Hashtags and Stopping the Echo Chamber

September 10, 2013 by Taylor Wiegert in Consumer Behavior, Facebook

Facebook followed Twitter's lead in June when it launched hashtags, allowing users to add clickable tags to their posts, so they can view other conversations with the same tag. The idea is to help otherwise unconnected users congregate around topics and follow streams of related conversations.

Facebook hashtags were brought to the forefront again when EdgeRank Checker released a study that aimed to measure the impact of hashtags on Facebook News Feed content. The study found that posts with hashtags have less viral reach than posts without. On the other hand, tweets with hashtags are more likely to be retweeted.

Facebook is constantly introducing and testing new features, and it's very likely hashtags are still very much in 'testing mode' as they look for signs of abuse and how people respond to them. Just because a feature is new, page managers should not expect it to bring a drastic improvement to content reach and engagement.

The results of the study are less important than what hashtags mean for Facebook.

Brave Ad World - Episode 123

July 15, 2013 by Taylor Wiegert in Podcast

After a brief Independence Day break, the Brave Ad World Podcast is back with Episode 123!

This week’s headlines: Facebook Rolls Out Graph Search, Twitter Introduces Ad Retargeting, Yelp Diversifies with Booking Services, Instagram Allows Embedding of Content, LinkedIn Overhauls Mobile Search and Vine Releases Major Update.

The week’s news quick hits: Google Reader Closes Down, Facebook Hashtags Get Additional Features, Former Xbox Lead Takes Helm at Zynga, Yahoo Acquires Qwiki, Instagram Adds Landscape Mode, Facebook Adds Folders to Home, Twitter Adds Direct Message Syncing, Tumblr Updates Mobile Apps for Content Discovery, Foursquare Now Available for One of World’s Most Popular Phones and Zynga Announces Real-Money Gambling Games for the UK.

You can get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.