Is the AR/VR Hype Anything More?
The hype around AR (augmented reality) and VR (virtual reality) hit a fever pitch in 2017, and 2018 looks like the year it might finally start to deliver.
Read MoreBrave Ad World Podcast - Episode 304
The last episode of the Brave Ad World Podcast for 2017 is here!
This week’s headlines: Twitter Videos Get View Counts, Twitter Comes Out with New Feature for Tweetstorms, Snapchat Opens Up Lens Studio and Facebook Updates Its Approach to Video.
The week’s news quick hits: Facebook Gives Video Creators New Tools, Facebook Removes the Ticker, Instagram Lets Users Follow Hashtags, Pinterest Giving All Brands Access to Insights Tool and Facebook Lets Brands Add CTA Driving to WhatsApp in Brand Posts.
Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.
See you in 2018!
Read MoreThis Week in Social and Digital (Week of December 11)
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Twitter Videos Get View Counts, Twitter Comes Out with New Feature for Tweetstorms, Snapchat Opens Up Lens Studio and Facebook Updates Its Approach to Video.
The week’s news quick hits: Facebook Gives Video Creators New Tools, Facebook Removes the Ticker, Instagram Lets Users Follow Hashtags, Pinterest Giving All Brands Access to Insights Tool and Facebook Lets Brands Add CTA Driving to WhatsApp in Brand Posts.
Read MoreWhen AR Hype Became Reality
The new iPhone 8 and high-end iPhone X are upon us, and Apple shared a slew of new announcements related to both phones at last week’s World Wide Developer Conference (WWDC). One announcement for both phones stood out above all in my mind. The new iPhones carry new augmented reality (AR) capabilities.
Read MoreUsing AR to Answer... What If?
Advertising. It exists to tell people who might be interested why they should buy something. We use media to reach them and develop creative to inform them and make the reasons as compelling to consume as possible. The goal for advertising has always been to explain who we are and this is why you should buy this product. Technology is changing everything and making way for new possibilities. The next big technological shift in advertising may be in augmented reality.
The technology offers advertisers to pose a new question to their audiences. Instead of answering the question of why someone should buy. We can answer the question of what if this was part of my life. Augmented reality offers a visual glimpse for consumers.
Augmented reality is already making its mark and encouraging users to ask what if this looked like this or that looked like that. What if is a powerful question for consumers to ask themselves because the next logical step to seeing what it’d be like is making it happen.
Read MoreThe Battle for the Camera
All eyes are on the camera. Last week Facebook took the stage at F8 to launch the Camera Effects platform in an effort to get developers to help it dominate Snapchat.
Camera Effects is an augmented reality platform that lets developers add augmented reality overlays to people, table tops and anything else that can be viewed through the lens of a camera. The potential is huge with the ability to play AR games (think Pokemon Go to the next level), tag AR pieces in the world for friends to find, leverage object recognition, do 3D mapping and so on. Facebook is giving developers tools turn Facebook Camera into the the best way to create and share with friends.
Why would Facebook do this? Well, the camera is Snapchat’s game. It does after all call itself a camera company, and not to be outdone, it launched World Lenses that allow users to add virtual, augmented reality objects to landscapes and the world around them. What Snapchat did for the selfie, it aims to do for the world.
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