“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

The Hashtagification of Advertising – Super Bowl ads had one thing in common: hashtags. Jordan Novet of VentureBeat writes that 58% of Super Bowl ads contained hashtags, up from 50% over last year. The growth shows how mainstream hashtags have become and acts as a true manifestation of social TV.

Weathering the Mobile Upheaval - My latest app obsession comes in a category I wouldn't expect, weather, and Fast Company looked at how mobile weather apps like Dark Sky are disrupting the weather business model. Features like Nowcasting (highly accurate short-term weather predictions) are growing in popularity for mobile users who want in-the-moment, contextual information. The mobile disruption is forcing traditional weather powerhouses to keep up.

How We've Changed Facebook and Facebook Changed Us - Casey Johnston of Ars Technica writes about Facebook's evolution over the past 10 years and how it has changed who we are as people. Facebook stalking, friending, curating one's image digitally, always being in-the-know and more are new behaviors we've created for ourselves.

Facebook Isn't Cool but It is Useful - Mike Isaac of Re/Code looks at the findings of comScore on penetration of leading social networks, and what it found is that Millennials aren't abandoning Facebook. They're just using more platforms. Facebobraok still plays a utility for them. It's not about being cool. It's about being useful.