A Debacle of Influential Proportions
You don’t have to venture too far to cast doubt on what you see shared online. There’s a strong possibility Internet companies will be regulated for that very reason. Skepticism has run rampant, and that’s always been a struggle for brands. The Internet brought a wave of calls for brand transparency and conversations with consumers. As feed content became more like ads, brands looked elsewhere to gain that transparency—influencers. Influencers have proven to be a key way to add credibility to a brand’s message. In an age of skepticism, that credibility is incredibly valuable.
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