Remove Barriers and Get Closer to Consumers

October 30, 2014 by Taylor Wiegert in Algorithms, Best Practices, Facebook, Optimization, Planning

Facebook is now working very hard to build deeper relationships with publishers, especially after making updates to its News Feed algorithm to feature high-quality timely content. Facebook's offering publishers a more optimal user experience, built for mobile with faster loading times, if they start publishing content that lives within Facebook's mobile app and is then hosted on Facebook's servers. Publishers would then be able to serve ads sold by Facebook with shared revenue. Instead of driving to their websites, they'd create content to keep users on Facebook.

That is quite the offer. Facebook has become the preeminent news source for millions of people. It brings 1.3 billion users to brands, publishers, celebrities and anyone else who wants to get a message out there. This paired with Facebook users' strong mobile usage and Facebook's mastery of user experience clearly make it an attractive platform for investing time, energy and, of course, dollars.

All of this raises questions for advertisers as well as publishers when they look at the role of any platform they use to reach their audiences be it Facebook, Twitter, a microsite, a blog or anything else. Who owns the relationship? What is the end game? Who ultimately has control of the data?

Brave Ad World - Episode 125

July 29, 2013 by Taylor Wiegert in Podcast

Episode 125 of the Brave Ad World Podcast is here.

This week’s headlines: LinkedIn Sponsored Updates on Users’ Feeds, Twitter Expands TV Targeting to All National Advertisers, Flipboard Launches Web Version, Facebook Reports Strong Growth in Q2 Earnings and Zynga Abandons Real-Money Gambling Games in the U.S.

The week’s news quick hits: Netflix Boasts Subscriber Growth, YouTube Launches Embeddable Subscribe Button, Report Finds Facebook Dominates Social TV, Foursquare Expands Self-Serve Ad Platform, Google Launches Chromecast, Twitter Caught Attributing Fake Tweets to Users and Google Will Close Google+ Local for iOS in August.

Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.

This Week in Social (Week of July 22)

July 28, 2013 by Taylor Wiegert in This Week in Social

Brave Ad World - Episode 123

July 15, 2013 by Taylor Wiegert in Podcast

After a brief Independence Day break, the Brave Ad World Podcast is back with Episode 123!

This week’s headlines: Facebook Rolls Out Graph Search, Twitter Introduces Ad Retargeting, Yelp Diversifies with Booking Services, Instagram Allows Embedding of Content, LinkedIn Overhauls Mobile Search and Vine Releases Major Update.

The week’s news quick hits: Google Reader Closes Down, Facebook Hashtags Get Additional Features, Former Xbox Lead Takes Helm at Zynga, Yahoo Acquires Qwiki, Instagram Adds Landscape Mode, Facebook Adds Folders to Home, Twitter Adds Direct Message Syncing, Tumblr Updates Mobile Apps for Content Discovery, Foursquare Now Available for One of World’s Most Popular Phones and Zynga Announces Real-Money Gambling Games for the UK.

You can get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.

This Week in Social (Weeks of July 1 and July 8)

July 14, 2013 by Taylor Wiegert in This Week in Social

Brave Ad World - Episode 119

June 10, 2013 by Taylor Wiegert in Podcast

Episode 119 of the Brave Ad World Podcast is recorded, uploaded and ready for your listening pleasure.

This week’s headlines: Facebook Lets Users Take a Break from Home, Foursquare Tests Small Business Program, Vine Coming to Android, Pinterest Lets Users Search for their Pins and Facebook Simplifies Ads.

The week’s news quick hits: Yahoo Discontinues Mail Classic, Zynga Announces More Layoffs, Twitter Music Landing Page Gets an Update, Google Integrates Wildfire Tech with DoubleClick, TweetDeck Gets an Update, Facebook Continues Plans to Shutdown Facebook Credits and Twitter Inks another Agency Deal.