Are Teens Enough for Snap?

August 23, 2019 by Taylor Wiegert in Snapchat

Snap Inc.’s post IPO success has been almost non-existent, but its latest earnings report changed a lot of that. An Android app redesign, a methodical reversal of a botched 2018 redesign, an emphasis on AR has led Snap’s share price to actually double in 2019.

All of those changes certainly helped Snap in its rebound, but none of that would have been successful without its users, especially teens. Snap now reaches “90% of all 13 to 24-year-olds and 75% of all 13 to 34-year-olds in the U.S.,” and according to Snap that’s more than even Instagram can claim. That number paired with a greater emphasis on making its advertising platform more sophisticated have made Snapchat a more attractive place for advertisers.

That’s where Snapchat’s success is coming from, but is that enough for the platform’s future?

Gen Z's Social Pursuit of Fame and Connection

July 25, 2019 by Taylor Wiegert in TikTok, Digital Strategy

TikTok has been the number one most downloaded app in Apple’s App Store for five consecutive quarters. After that, it’s YouTube, Instagram, WhatsApp and Messenger. The short-form video sharing app has established itself as one of the biggest apps in the world, and what’s noteworthy is the apps that aren’t in the top 5: Facebook, Snapchat, Twitter…

Snapchat's Youthful Proposition

September 25, 2018 by Taylor Wiegert in Snapchat

Snapchat’s had its share of troubles as of late. User growth has slowed. A botched rollout of an app redesign was met by frustration from its users. It's had to play catch-up in offering ad targeting and measurement solutions quickly, meaning it had months to figure out what competitors have taken years to.

The road for Snapchat has not been easy, and there’s little reason to think that will change.

But the picture for Snapchat is not dire. Snapchat has the one thing Facebook is dying to have. Cool factor. And that cool factor comes from Snapchat’s users—teens.

Things I’ve Learned from Lately #155

August 25, 2018 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Inflating Views is as Easy as Inflating a Balloon, The Dollar General Conundrum, The Sleep Industry is Wide Awake, When Spending is Easier than Ever and How I Spent My Summer Vacation on Instagram.

Brave Ad World Podcast - Episode 298

October 23, 2017 by Taylor Wiegert in Podcast

The week was pretty quiet, but what did happen laid the groundwork for big things to come.

This week’s headlines: Facebook Acquires TBH, Facebook Rolls Out Explore Feed and Pinterest Search Ads Available in Ads Manager.

The week’s news quick hits: Facebook May Soon Allow for Conversation Insights Mining, Facebook Lets Users Order Food on Site, Nielsen Can Now Measure Netflix Viewing, Twitter Takes Steps to Curb Hate Speech, Twitter Launches Video Website Cards, Facebook Live Allows for Streaming Screen Shares and Amazon Enables Brands to Enhance Product Pages.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of October 16)

October 22, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Acquires TBH, Facebook Rolls Out Explore Feed and Pinterest Search Ads Available in Ads Manager.