(Good… no great) virtual reality is finally here and on the cusp of becoming mainstream. Facebook-owned Oculus Rift, Playstation VR, Hololens, MagicLeap and other consumer products are very close to making virtual reality a reality for the masses. It’s easy to view all of this as hype, but I’m bullish on the technology and see it becoming a mainstay in homes across the country, opening up new and very exciting opportunities for marketers.
Read MoreConsumers are entering the era of predictive information. A time when they don't seek out information. Instead, information they need seeks them out first. The tech companies know this. They're adapting and accelerating to be the leader when it comes to answering questions before their users even think to ask.
Google Now reminds you to leave the office soon, so you don't get stuck in traffic. Microsoft's Cortana personal assistant will remind users to reach out to their personal connections based on what is going on in their lives. Then there's Apple's Siri. Apple recently formed a business partnership with IBM, the makers of the Watson computer. Imagine what Siri could know and do for users with Watson on the backend.
It's not just personal assistants. LinkedIn recently launched Connected, an app that sends users personal recommendations and reminders to reach out to connections when they've changed jobs or are celebrating an anniversary. It also syncs with your calendar to give you an update on who you're about to meet prior to a meeting.
As information gets better, so do the devices that deliver it. The rise of wearable computers like the Moto 360 and Google Glass mean less pulling out phones and seeking out information and more information being delivered automatically to users.
The question is… where do brands fit into all of this?
Read MoreThe latest episode of the Brave Ad World Podcast is here, and it's full of the latest news in the world of social media and digital marketing.
This week’s headlines: Pinterest Launches First Promoted Pins Campaigns, Twitter Rolls Out Mute Button, Yelp Launches Reservation Tool and Foursquare Launches Swarm.
The week’s news quick hits: Facebook Removes Poke and Camera from App Store, Facebook Considering New Sales Office in China, Facebook Tests Context Cards, Google Glass Gets Foursquare and Pinterest Valued at $5 Billion.
Get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.
This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Pinterest Launches First Promoted Pins Campaigns, Twitter Rolls Out Mute Button, Yelp Launches Reservation Tool and Foursquare Launches Swarm.
The week’s news quick hits: Facebook Removes Poke and Camera from App Store, Facebook Considering New Sales Office in China, Facebook Tests Context Cards, Google Glass Gets Foursquare and Pinterest Valued at $5 Billion.
Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Facebook Looks to Expand Into Mobile Payments, Twitter Acquires Gnip, Twitter Starts Selling Mobile Ads Across Ad Network and Facebook Launches Friends Nearby.
The week’s news quick hits: Google Glass Goes On Sale to Public for One Day, Tumblr Announces Partnership with Curalate and YouTube Promotes Content Creators in Traditional Media.
Read MoreEpisode 154 of the Brave Ad World Podcast is ready for your listening pleasure.
This week’s headlines: Facebook Looks to Expand Into Mobile Payments, Twitter Acquires Gnip, Twitter Starts Selling Mobile Ads Across Ad Network and Facebook Launches Friends Nearby.
The week’s news quick hits: Google Glass Goes On Sale to Public for One Day, Tumblr Announces Partnership with Curalate and YouTube Promotes Content Creators in Traditional Media.
You can get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, lease leave a review, contact us on Twitter or send us an email to braveadworld [at] gmail [dot] com.