This Week in Social and Digital (Week of April 3)

April 09, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Snapchat Launches Search for Stories, Amazon Inks Deal to Stream Thursday Night NFL Games While Twitter Focuses on Its TV Future, Facebook Rolls out More Features for Digital Assistant M, Facebook Updated Delivery Insights Dashboard and Snapchat Makes Moves to Court Advertisers.

The week’s news quick hits: Twitter Removes Default Egg Profile Pic, Google Partners with Ad Verification Companies to Protect Brands, YouTube Updates “Sensitive Subject Exclusions” List, Amazon Launches Amazon Cash, Twitch Selling Games in Streams, Twitter Allows Customer Service Teams to Get Customer Locations, Reddit Updates Self-Serve Ad Platform, Facebook Works to Curb Revenge Porn, YouTube TV Goes Live, Twitter Launches Twitter Lite, Facebook Launches Freemium Version of Workplace and Pinterest Hits Another User Milestone.

This Week in Social (Week of April 21)

April 27, 2014 by Taylor Wiegert in This Week in Social

This week’s headlines: Tumblr Shares its Social TV Value, Facebook Continues Social Ad Momentum in Q1 2014 Earnings, Pinterest Introduces New Search Features, Google+ Leader Steps Down and LinkedIn Adds New Ad Features.

The week’s news quick hits: Instagram Photos Posted to Facebook Now Display Cross-Platform Likes, WhatsApp Reaches 500 Million Active User Mark, Google Launches App Install Ads, +Post Ads Go Live for Public, Reddit Launching Geo-Targeted Ads, Amazon Reports Strong Earnings and Facebook Acquires Fitness Tracking App.

This Week in Social (Week of April 14)

April 20, 2014 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Looks to Expand Into Mobile Payments, Twitter Acquires Gnip, Twitter Starts Selling Mobile Ads Across Ad Network and Facebook Launches Friends Nearby.

The week’s news quick hits: Google Glass Goes On Sale to Public for One Day, Tumblr Announces Partnership with Curalate and YouTube Promotes Content Creators in Traditional Media.

Facebook: The Gateway Drug to Other Apps

October 15, 2013 by Taylor Wiegert in Mobile, Facebook

One of Facebook's biggest mobile success stories is its mobile app install ads, which have been available for nearly a year. 8,400 advertisers leveraged mobile app install ads in Q2 2013, and the ads have driven more than 145 million app installs between the Apple App Store and Google Play Store.

Facebook just followed up on install ads with engagement ads, which provide users with a call-to-action to use apps already installed on their devices. Users can now get reminded about the apps that go unused and forgotten while using Facebook on their mobile devices.