Brave Ad World Podcast - Episode 241

June 20, 2016 by Taylor Wiegert in Podcast

This week was almost too full of social and digital marketing stories, but they're all discussed on the latest episode of the Brave Ad World Podcast.

This week’s headlines: Snapchat Launches Ads API, Microsoft Acquires LinkedIn, Apple Announces New Operating System Features at WWDC, Facebook Launches Updates for Local Awareness Ads, YouTube Gives New Tools for Businesses to Make Videos, Facebook Launches Creative Hub and Snapchat and Oracle Partner in Measurement Deal.

The week’s news quick hits: Instagram Introduces Direct Response CTAs, Android Users Can Now Send SMS Using Facebook Messenger, Pinterest Introduces Ad Retargeting, Twitter Allows for Targeting by Emoji, Twitter Gets Dedicated Periscope Button, Twitter Invests in SoundCloud, Facebook Expands Suicide-Prevention Tools, Meerkat Launches New App, Imgur Allows for Video Advertising, Snapchat Launching Its Own Online Magazine and Facebook Messenger Gets Reorganized.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of June 13)

June 19, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

Brave Ad World - Episode 208

August 31, 2015 by Taylor Wiegert in Podcast

I hope you're ready because episode 208 of the Brave Ad World Podcast is here.

This week’s headlines: Facebook Tests GIFs on Select Brand Pages, Twitter Blocks Services that Save Deleted Political Tweets, Google Launches Twitch Competitor, Facebook’s Digital Assistant Gets Closer to Being Real and Instagram Allows for Portrait and Landscape Images.

The week’s news quick hits: Mashable and Vox to Join Snapchat Discover, Google Displays Tweets in Desktop Search Results, Facebook Adds Donate Now CTA to Non-Profit Pages and Facebook Cracks Down on Pirated Video Content.

Check it out, and let us know what you think! You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social (Weeks of August 24)

August 30, 2015 by Taylor Wiegert in This Week in Social

Where Do Brands Fit in an Anticipatory World?

July 17, 2014 by Taylor Wiegert in Trends, Wearables, Algorithms

Consumers are entering the era of predictive information. A time when they don't seek out information. Instead, information they need seeks them out first. The tech companies know this. They're adapting and accelerating to be the leader when it comes to answering questions before their users even think to ask.

Google Now reminds you to leave the office soon, so you don't get stuck in traffic. Microsoft's Cortana personal assistant will remind users to reach out to their personal connections based on what is going on in their lives. Then there's Apple's Siri. Apple recently formed a business partnership with IBM, the makers of the Watson computer. Imagine what Siri could know and do for users with Watson on the backend.

It's not just personal assistants. LinkedIn recently launched Connected, an app that sends users personal recommendations and reminders to reach out to connections when they've changed jobs or are celebrating an anniversary. It also syncs with your calendar to give you an update on who you're about to meet prior to a meeting.

As information gets better, so do the devices that deliver it. The rise of wearable computers like the Moto 360 and Google Glass mean less pulling out phones and seeking out information and more information being delivered automatically to users.

The question is… where do brands fit into all of this?