Where Foursquare and the Check-In Go from Here
Foursquare surprised everyone when it announced that it will be unbundling its app into two separate ones: Swarm for keeping up with friends and another app, which will retain the Foursquare name, focused specifically on discovering new things to do with added personalization and curated expertise from users and experts.
Checking-in made Foursquare what it is today, but competing for mayorships, getting arbitrary points and so on became a distraction for what Foursquare was trying to evolve to become: a discovery engine. Checking-in will be alive and well within Swarm, but the new Foursquare app will be focused solely on helping users find out where to go now and what to do next.
We see Foursquare deemphasizing the check-in and moving it into a separate, sub-brand app. So where does it go from here?
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