This Week in Social and Digital (Week of June 13)

June 19, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Snapchat Launches Ads API, Microsoft Acquires LinkedIn, Apple Announces New Operating System Features at WWDC, Facebook Launches Updates for Local Awareness Ads, YouTube Gives New Tools for Businesses to Make Videos, Facebook Launches Creative Hub and Snapchat and Oracle Partner in Measurement Deal.

The week’s news quick hits: Instagram Introduces Direct Response CTAs, Android Users Can Now Send SMS Using Facebook Messenger, Pinterest Introduces Ad Retargeting, Twitter Allows for Targeting by Emoji, Twitter Gets Dedicated Periscope Button, Twitter Invests in SoundCloud, Facebook Expands Suicide-Prevention Tools, Meerkat Launches New App, Imgur Allows for Video Advertising, Snapchat Launching Its Own Online Magazine and Facebook Messenger Gets Reorganized.

Snapchat's Advertising Crossroads

January 12, 2016 by Taylor Wiegert in Advertising, Snapchat

2016 is shaping up to be a very big year for Snapchat. The kind of year that could take it from being a bit of a novelty to being a commonplace marketing platform. The impetus behind this shift is a reported API that will allow advertisers to bypass sales representatives and build campaigns on the platform. This kind of API would allow Snapchat to scale its advertising offering and allow more brands to leverage the platform.

Brave Ad World - Episode 197

May 18, 2015 by Taylor Wiegert in Podcast

Episode 197 of the Brave Ad World Podcast is here!

This week’s headlines: Facebook Testing Its Own Search Engine, Verizon Buys AOL, Instant Articles Launch on Facebook and Snapchat Launches 10-Second Ads.

The week’s news quick hits: Facebook Testing Feature to Enable Users to Search for Items for Sale Across Groups, Facebook Allows Developers to Advertise in Carousel Ad Units, Reddit Creating Original Video Content, Facebook Local Ads Get Call Now Button and Twitter Testing Related Videos Feature.

Check it out! And after you listen, let us know what you think! You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social (Week of May 11)

May 17, 2015 by Taylor Wiegert in This Week in Social

This week’s headlines: Facebook Testing Its Own Search Engine, Verizon Buys AOL, Instant Articles Launch on Facebook and Snapchat Launches 10-Second Ads.

Brave Ad World - Episode 183

January 12, 2015 by Taylor Wiegert in Podcast

Episode 183 of the Brave Ad World Podcast is here, and it comes with news that everyone seems to be focusing on video.

This week’s headlines: Twitter’s FAQ Shows Signs of Native Video Player, Facebook Acquires Wit.ai and Facebook’s Growth in Video.

The week’s news quick hits: Study Shows Users Receptive to Snapchat Ads, Google to Communicate if Video Ads were Seen, WhatsApp Reaches 700 Million Users and Page Owners Given Option to Add Maps to Pages.

Grab this episode and many others in the podcast section, and be sure to subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.

Brave Ad World - Episode 169

August 25, 2014 by Taylor Wiegert in Podcast

Hey everybody! The latest and greatest of Brave Ad World is here with Episode 169 of the Brave Ad World Podcast.

This week’s headlines: Facebook Ups Ad Frequency Caps, Snapchat Launching Content Service, Vine Allows Users to Upload from Camera Roll, Uber Opens Up Software Platform and Instagram Launches Analytics Tools.

The week’s news quick hits: Twitter Tests Displaying Tweets Favorited by Others in Timelines, Facebook Testing Stickers in Comments, Twitter Says It Will Remove Images of Deceased, Slideshare Makes Premium Features Free and SoundCloud Launches Advertising.

You can get this episode and many others in the podcast section or subscribe via iTunes. However you choose to listen, please leave a review. You can also contact us on Twitter and send us an email to braveadworld [at] gmail [dot] com.