The election is over, but politics is here to stay 24/7 for the foreseeable future. Today, everything is politicized. That’s no secret to you because one of the things that’s been politicized most is our social feeds, which are inundated with news and posts from (mostly) well-meaning people sharing their thoughts and opinions. The Obama and Biden memes are the last funny thing to make its way onto the Internet as of late, and yes, even those were political.

These are not ordinary times. Facebook has taken drastic steps to overhaul its approach to how news is shared and consumed on its platform because of its role in the dissemination of fake news. Twitter has found new relevance (for better or for worse) in its ability to share and shape policy decisions from the government. These platforms are working to define their roles in a political environment they, at the very least, helped create.

These are most certainly not ordinary times, and brands need to be paying attention.