Snapchat's Advertising Crossroads
2016 is shaping up to be a very big year for Snapchat. The kind of year that could take it from being a bit of a novelty to being a commonplace marketing platform. The impetus behind this shift is a reported API that will allow advertisers to bypass sales representatives and build campaigns on the platform. This kind of API would allow Snapchat to scale its advertising offering and allow more brands to leverage the platform.
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