Why Your Activation Should Be Nothing Like Vegas
A big activation doesn’t take the what happens in Vegas, stays in Vegas mantra. An activation needs to take a what happens here, goes everywhere approach.
That's where experienced by few, seen by many ideas come into play. These are, as the name implies, executions that only a handful of people will ever experience in person, but brands and those who experience everything first-hand can create content around to share it with the masses.
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