Brave Ad World Podcast - Episode 295

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Episode 295 of the Brave Ad World Podcast is here!

This week’s headlines: YouTube Launches New Tools for Ad Targeting and Creative, Pinterest Opens Up Taste Graph Targeting, Twitter Testing 280-Character Tweet Limit, Amazon Surprises Everyone with More Echo Products and Snapchat Adds New Sponsored World Lenses.

The week’s news quick hits: Facebook Aims to Determine How TV and Social Work Together for Brand Lift, Snapchat Adds Sky Filters, Instagram Sees Fastest Growth in Users Yet, Facebook Secures Rights for NFL Highlights, Instagram Gives Users More Control Over Who Can Comment on Posts, Vimeo Launches Live Streaming and Facebook Adds New Objective to Drive Users to Messenger.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

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Brave Ad World Podcast - Episode 260

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The latest episode of Brave Ad World is here!

This week’s headlines: Facebook Working on Snapchat Discover Competitive Feature, Amazon Launches Amazon Go, Instagram Changes Up Comments Features and Facebook Continues to Copy Snapchat Features.

The week’s news quick hits: Snapchat Spectacles Get Prescription Lenses, Twitter Acquires Yes, Snap Looks to Be Making Gaming Hires, Periscope Allows for Saving Videos in HD, LinkedIn Offering Conversation Starters in Messaging, Pinterest Shows Proven Pins, Slack and Google Launch Strategic Partnership and Microsoft Closes LinkedIn Acquisition. 

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

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Moving Beyond Engagement

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Advertisers love engagement. Likes, comments, shares, retweets and more are all readily available for reporting. They’re part of an plethora of metrics that are at our fingertips, but their value is questionable at best.

The challenge with engagement is it doesn’t tie back to true business results, and if at the end of the day you aren’t investing in driving business results, you’re not investing wisely.

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Brave Ad World Podcast - Episode 240

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The news keeps on coming!

This week’s headlines: Pinterest and Oracle Partner to Measure Offline Sales, Blizzard to Tap Into Facebook Live’s API, Foursquare Bringing Back Check-in Rewards and Snapchat Redesigns Discover for Engagement and Repeat Visitation.

The week’s news quick hits: Facebook Testing Post Notifications for Friends, Facebook Testing Feature to Post Updates That Don’t Appear on User Timelines, Twitter Launches Panel Option for Advertisers to Gather Insights, Instagram Added as iOS Share Extension, Apple Makes Revenue Updates for its App Store, Facebook 360-Degree Photos are Here and Facebook Allows for Video Responses in Comments. 

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

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