Brave Ad World Podcast - Episode 241

June 20, 2016 by Taylor Wiegert in Podcast

This week was almost too full of social and digital marketing stories, but they're all discussed on the latest episode of the Brave Ad World Podcast.

This week’s headlines: Snapchat Launches Ads API, Microsoft Acquires LinkedIn, Apple Announces New Operating System Features at WWDC, Facebook Launches Updates for Local Awareness Ads, YouTube Gives New Tools for Businesses to Make Videos, Facebook Launches Creative Hub and Snapchat and Oracle Partner in Measurement Deal.

The week’s news quick hits: Instagram Introduces Direct Response CTAs, Android Users Can Now Send SMS Using Facebook Messenger, Pinterest Introduces Ad Retargeting, Twitter Allows for Targeting by Emoji, Twitter Gets Dedicated Periscope Button, Twitter Invests in SoundCloud, Facebook Expands Suicide-Prevention Tools, Meerkat Launches New App, Imgur Allows for Video Advertising, Snapchat Launching Its Own Online Magazine and Facebook Messenger Gets Reorganized.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of June 13)

June 19, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This Week in Social and Digital (Week of May 30)

June 05, 2016 by Taylor Wiegert in This Week in Social

This week’s headlines: Instagram Business Profiles are Official, Periscope Adds Comment Moderation, Instagram’s Algorithm is Here, Pinterest Changes Pin Button to Save and Twitter Brings User Tweets into Ad Carousels.

The week’s news quick hits: MSQRD Launches Filters for Copa America, Instagram Considering Revenue Sharing Deal with Content Creators, Facebook Adds 100 New Emojis to Messenger, Facebook Messenger May Soon Get End-to-End Encryption, Snapchat has 150 Million Daily Users, Facebook Testing New Font, LinkedIn Gives Premium Insights to Users, LinkedIn Launches ProFinder, 72 New Emojis Announced and Facebook Shutting Down Notify.

Brave Ad World - Episode 195

May 04, 2015 by Taylor Wiegert in Podcast

Episode 195 of the Brave Ad World Podcast is here for your ears and your brain.

This week’s headlines: Pinterest Launches First Ad API, Twitter Reports Disappointing Q1 Results and Facebook Puts End to Friends Data API.

The week’s news quick hits: Instagram Now Supports Emoji Hashtags, Instagram Clarifies Community Guidelines, Facebook Messenger Gets Video Calling Support, Anonymous Sharing App Secret to be Shut Down, Facebook Hits 40 Million Small Business Pages Milestone and LinkedIn Reports Q1 Earnings.

Check it out, and let us know what you think! You can get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

Becoming Emoji-Literate

August 05, 2014 by Taylor Wiegert in Consumer Behavior

Marketers have had a lot of evolving to do. They've gone visual. They've taken steps to adopt more video. They've adopted mobile as a core means of communication. Marketers have never had to adopt and adapt to more ways to communicate with consumers in such a short period of time, and people are continuing to keep marketers on their toes. The next language marketers may need to learn is emoji.