Real-Time is Really Real
It comes as no surprise that real-time marketing isn't a trend. It's becoming the foundation for social content creation. Facebook has upgraded its algorithm to surface fresh, news-related content Twitter has always been about sharing in-the-moment, real-time information. Instagram has become a hotbed for the pro-democracy protests in Hong Kong. And at the end of the day, it's what people care about.
The magic in real-time marketing is relevance. When brands are able to understand why people are talking about a particular topic and how they can make their brand connect to that topic, that brand suddenly becomes a relevant, value-add to the conversation.
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