Real-Time’s Growing Up: From Spray-and-Pray to Orchestrated Efforts

July 05, 2016 by Taylor Wiegert in Strategy, Strategic Planning, Real-Time Marketing

Real-time marketing’s been said at least multiple times by every marketer in America. What took off with one tweet during the 2013 Super Bowl has turned into a brand pile-on when royal births are announced, the Grammy’s happen or even a random food holiday has its time on the calendar. It was once a way to stand out from the crowd. Now, it’s just a way to be part of it. Everyone’s doing it, and there are no shortage of bad examples from brands. The Prince tributes may take the cake, however.

Real-time marketing had its moment in the sun. Now, it’s growing up. (Many) Marketers are getting smarter with their choices in when and how they react.

Real-Time is Really Real

October 03, 2014 by Taylor Wiegert in Real-Time Marketing

It comes as no surprise that real-time marketing isn't a trend. It's becoming the foundation for social content creation. Facebook has upgraded its algorithm to surface fresh, news-related content Twitter has always been about sharing in-the-moment, real-time information. Instagram has become a hotbed for the pro-democracy protests in Hong Kong. And at the end of the day, it's what people care about.

The magic in real-time marketing is relevance. When brands are able to understand why people are talking about a particular topic and how they can make their brand connect to that topic, that brand suddenly becomes a relevant, value-add to the conversation.

Things I’ve Learned from Lately #38

April 06, 2013 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter social media marketer. Hopefully, they’ll help you, too.

This Week: More than a Deal, Consider the Obstacles, The Right Approach for Your Business and From Like to Share.

Real-Time Marketing Is Not New

March 05, 2013 by Taylor Wiegert in Real-Time Marketing

Nothing has captured the attention of marketers recently quite like real-time marketing. The Super Bowl #Blackout and the brands that moved quickly to be part of the online conversation stirred the imaginations of marketers and left many asking, “How can we do that?” The answer is… you probably already do to a degree at the very least.

Things I've Learned from Lately #30

February 09, 2013 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter social media marketer. Hopefully, they’ll help you, too.

This Week: The Super Bowl: Some Things Never Change, It’s About Results, Are You Thinking Mobile?, Planning Spontaneity and A Credibility Vacuum.