Brave Ad World Podcast - Episode 242

June 27, 2016 by Taylor Wiegert in Podcast

Game of Thrones wasn't the only thing going on this past Sunday. Another episode of the Brave Ad World Podcast was posted.

This week’s headlines: Facebook Instant Articles Get More Brand Friendly, Facebook Expands Canvas to Organic Posts, Twitter Giving Users More Seconds of Video, Tumblr Gets Live Streaming Video, Facebook Brings MSQRD Integration to Facebook Live and YouTube App Gets Live Streaming Capabilities.

The week’s news quick hits: Twitter Acquires Magic Pony, Instagram Has Half a Billion Users, Twitch Launches Analytics App for Power Users, Twitch Launches Friends Feature, Instagram to Offer Automatic Translations, Pinterest Acquires Shopping App Tote, Facebook Brings Reactions to VR, Uber Expands Upfront Pricing and WhatsApp Delivers 100 Million Calls Per Day.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of June 20)

June 26, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

The week’s news quick hits: Twitter Acquires Magic Pony, Instagram Has Half a Billion Users, Twitter Launches Analytics App for Power Users, Twitch Launches Friends Feature, Instagram to Offer Automatic Translations, Pinterest Acquires Shopping App Tote, Facebook Brings Reactions to VR, Uber Expands Upfront Pricing and WhatsApp Delivers 100 Million Calls Per Day.

Facebook’s Photo Bomb

March 06, 2015 by Taylor Wiegert in Content Marketing, Facebook

There was a time when a picture was everything on Facebook, and the rest of the social web followed with Instagram getting started, Twitter pushing photos more than ever and the rise of Pinterest. A photo was the price of entry for a Facebook post to be seen. Text-based updates from brands weren’t enough. People wouldn’t interact with them, and Facebook’s algorithm would make sure they received the lowest in organic reach.

All of that may be changing, according to Socialbakers, which found after looking at more than 670,000 posts from 4,445 brand pages that photo posts had the lowest organic reach of all post types. The most successful type of content in the analysis is video, followed by text-only statuses and link posts.

The Final Days of Purely Organic Social

August 19, 2014 by Taylor Wiegert in Social Ads, Paid, Promoted

Social media marketing has played many roles over the years, but ever since it began, the first to-do on most marketers' lists was to recruit likes and followers in order to create and deliver content, generate conversations and build "one-to-one relationships."

Those days are over. The era of like-building and follower growth is waning, and the role of social media is changing.