This week we got even more evidence of how much the social (and digital for that matter) landscape is changing. eMarketer released their predictions for time spent by users across Facebook, Instagram and Snapchat. The findings aren’t all that surprising given the latest trends, but the implications could be interesting.
Read MoreFacebook being for the olds has been an all too familiar narrative, and this week that narrative had no reason of going anywhere.
Read MoreeMarketer just released a report aimed at asking the question: is organic social marketing worth it? It’s a question that marketers have been asking more and more over the past few years as algorithms have taken over. Even Snapchat now has an algorithm dictating who you see content from. The report doesn’t give a firm answer on the value of organic (social posts that have no paid support behind them) social efforts. It tows the line between sometimes yes, and sometimes no. That left me asking the question of what this report really means for brands today.
Read MoreEpisode 292 of the Brave Ad World Podcast is here, and oh, do we ever have a lot to talk about this week!
This week’s headlines: Instagram and Snapchat See Growth in Teens While Facebook Falters, LinkedIn Launches Native Video, and Facebook and Twitter Compete for Live College Football.
The week’s news quick hits: Medium Ties Claps to Author Payments, Walmart Partners with Google for Google Express, Publisher Logos to Appear Next to Articles on Facebook, Facebook Allowing Subscriptions Through Instant Articles and Snapchat Opens Up Official Stories to Influencers.
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Read MoreThis Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.
This week’s headlines: Instagram and Snapchat See Growth in Teens While Facebook Falters, LinkedIn Launches Native Video, and Facebook and Twitter Compete for Live College Football.
The week’s news quick hits: Medium Ties Claps to Author Payments, Walmart Partners with Google for Google Express, Publisher Logos to Appear Next to Articles on Facebook, Facebook Allowing Subscriptions Through Instant Articles and Snapchat Opens Up Official Stories to Influencers.
Read MoreMark Twain once said, “The reports of my death are greatly exaggerated,” and the same could be said for TV. TV’s proven to be alive and well despite claims that it will fade in the age of DVR’s and online content… until today’s teens have their say.
New research from eMarketer shows that today’s teens are embracing digital video, social media and online streaming even more than their Millennial predecessors. This embrace for digital video content comes at a price though. They are spending less time with TV.
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