Brave Ad World Podcast - Episode 284

July 03, 2017 by Taylor Wiegert in Podcast

Summer break is over and the Brave Ad World Podcast is back!

This week’s headlines: Facebook Gets Hollywood Involved in Long-Form Content, Facebook Ads Get Slew of New Updates In Time for Holiday Planning, Snapchat Makes Geofilters Easier to Make and Facebook Messenger Elevates Bots in Discover Tab.

The week’s news quick hits: Tech Companies Partner to Fight Violent Extremism, Messenger Adds Filters to Video Chats, Posts on Google Expands to Local Businesses, YouTube Measurement Program Goes Live, Uber Allows Users to Order Rides for Others, Facebook Hits 2 Billion User Milestone, Google Tests VR Ad Format, Pinterest Rolls Out Security Protections, Pandora Focuses on US Market, Instagram Tests Nested Comments, YouTube’s Uptime Removes Invite-Only Limitation, Instagram Launches Comment Filters, Twitch Allows Live Streaming from Mobile Devices and AMC Launches Commercial-Free Platform.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of June 26)

July 02, 2017 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

Things I’ve Learned from Lately #138

May 13, 2017 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Must. Resist. Looking. At. Screen., Old School Disruption, The Magic in the Playlist, Drop One of the Giants? and Evaluating the Gig Economy.

Things I’ve Learned from Lately #135

April 08, 2017 by Taylor Wiegert in Things I've Learned From Lately

“Things I’ve Learned from Lately” is a regular compilation of articles that have made me a smarter marketer. Hopefully, they’ll help you, too.

This Week: Change is Kind of Our Thing, Putting Off the Robot Uprising, Gaming the System and The Case for Kindness.

Creating Experiences Within Experiences

February 22, 2017 by Taylor Wiegert in Trends, Consumer Behavior

Welcome to the “post-apps” era, according to Gartner. It’s an era in which fewer apps, primarily messaging platforms, dominate more and more of users’ time. Instead of users spreading their time across many apps, they're consolidating to just a few. “People are spending more time with the apps that they’ve already got,” according to the report.

People are simplifying their digital footprints. They’re consolidating, making concessions on what they need and cutting down the platforms they rely on to the ones that do the job best, which should beg the question from marketers. What do we need to provide our users?

The End of the Apolitical Brand

February 01, 2017 by Taylor Wiegert in Strategy

The election is over, but politics is here to stay 24/7 for the foreseeable future. Today, everything is politicized. That’s no secret to you because one of the things that’s been politicized most is our social feeds, which are inundated with news and posts from (mostly) well-meaning people sharing their thoughts and opinions. The Obama and Biden memes are the last funny thing to make its way onto the Internet as of late, and yes, even those were political.

These are not ordinary times. Facebook has taken drastic steps to overhaul its approach to how news is shared and consumed on its platform because of its role in the dissemination of fake news. Twitter has found new relevance (for better or for worse) in its ability to share and shape policy decisions from the government. These platforms are working to define their roles in a political environment they, at the very least, helped create.

These are most certainly not ordinary times, and brands need to be paying attention.