Organic Reach Isn’t Dead… Just Dying
Facebook organic reach isn’t getting any higher. You probably don’t need me to tell you that, but the latest numbers reveal that the average reach for posts from Facebook pages is at a measly 2.6%, meaning if you have 500,000 fans, you’re reaching about 1,300 of them when you post. When you think of all the time, energy and dollars that go into creating that content, it just isn’t worth it.
That’s why it’s still surprising how much content is being shared by pages organically. They’re talking to themselves and the engagement they do get is negligible.
This isn’t a post about Facebook not working. It’s a post about social platforms changing and what to do about it.
Read More