Some Bright Spots for Twitter
It is easy to pile on Twitter right now. Between disappointments in user growth from a Wall Street perspective as well as the U.S. President not doing the platform’s reputation any favors, it’s fashionable to hate on Twitter.
None of that can be ignored, but from a brand perspective, these headlines are in many ways inconsequential. What matters is whether or not Twitter has the potential to drive businesses forward, and if that’s the question, there are a couple reasons brands should consider Twitter in their marketing plans.
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