Brave Ad World Podcast - Episode 246

July 25, 2016 by Taylor Wiegert in Podcast

Episode 246 of the Brave Ad World Podcast is here!

This week’s headlines: Facebook Launches App Event Optimization, Twitter Opens Up Verification Process to All and Snapchat Launches “Log in with Snapchat” Button.

The week’s news quick hits: Periscope Launches Editors' Picks Channel, Facebook Opens Up Audience Restrictions for Live, Snapchat Patents Image Recognition Targeting, Snapchat Integrates Bitmoji, Tumblr Placing Ads through Facebook Audience Network, NBA Announces Two New Live Shows for Twitter, Facebook Messenger has 1 Billion Monthly Active Users, Facebook Live Goes Full-Screen, Periscope Launches New Features, YouTube TrueView Ads Go Mobile, Google AMP Gets Ad Support and Tinder Launches Tinder Social.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of July 18)

July 24, 2016 by Taylor Wiegert in This Week in Social

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Facebook Launches App Event Optimization, Twitter Opens Up Verification Process to All and Snapchat Launches “Log in with Snapchat” Button.

Brave Ad World Podcast - Episode 245

July 18, 2016 by Taylor Wiegert in Podcast

It turned out to be a pretty quiet week. I'm guessing everyone was playing Pokemon Go. But a few things did happen that are definitely worth discussing on the latest episode of the Brave Ad World Podcast.

This week’s headlines: Facebook Testing Ephemeral Messaging for Messenger and Twitter Opens Up Gnip’s Audience API.

The week’s news quick hits: Twitter Live Streaming National Conventions and Bloomberg Television, Twitter Increases Supported GIF Size, Sponsored Locations Coming to Pokemon Go, Facebook Messenger Gets 3D Touch Support on iOS and Line Has Biggest Tech IPO of the Year.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

This Week in Social and Digital (Week of July 11)

July 17, 2016 by Taylor Wiegert in This Week in Social

This week’s headlines: Facebook Testing Ephemeral Messaging for Messenger and Twitter Opens Up Gnip’s Audience API.

Brave Ad World Podcast - Episode 241

June 20, 2016 by Taylor Wiegert in Podcast

This week was almost too full of social and digital marketing stories, but they're all discussed on the latest episode of the Brave Ad World Podcast.

This week’s headlines: Snapchat Launches Ads API, Microsoft Acquires LinkedIn, Apple Announces New Operating System Features at WWDC, Facebook Launches Updates for Local Awareness Ads, YouTube Gives New Tools for Businesses to Make Videos, Facebook Launches Creative Hub and Snapchat and Oracle Partner in Measurement Deal.

The week’s news quick hits: Instagram Introduces Direct Response CTAs, Android Users Can Now Send SMS Using Facebook Messenger, Pinterest Introduces Ad Retargeting, Twitter Allows for Targeting by Emoji, Twitter Gets Dedicated Periscope Button, Twitter Invests in SoundCloud, Facebook Expands Suicide-Prevention Tools, Meerkat Launches New App, Imgur Allows for Video Advertising, Snapchat Launching Its Own Online Magazine and Facebook Messenger Gets Reorganized.

Get this episode and many others in the podcast section, and be sure to subscribe via iTunes.

The Decline of the Facebook Page

April 12, 2016 by Taylor Wiegert in Facebook

When Facebook announces a new feature, it’s a good idea to pay attention because that feature typically becomes the platform’s focus and what it will do everything it can to drive to. Facebook’s latest focus for brands is Messenger, the platform that now has more than 900 million users flocking to to send messages back-and-forth with friends.

Facebook doesn’t see Messenger as being for users alone. It wants brands to be there, and last week it launched several new features to make it more effective for brands, including vanity URLs that brands can drive users to in order to message them and more high-profile placement of those URLs on Facebook Pages. These are just the latest in a slew of updates made to Messenger to make it more useful for brands to engage consumers in one-on-one conversations. Clearly, that’s what Facebook wants users to do.