This Week in Social and Digital (Week of May 30)

in

This Week in Social is a weekly digest of some of the biggest stories in social media marketing news. These stories are the show notes for the Brave Ad World Podcast. Each story is discussed at a deeper level on the podcast.

This week’s headlines: Instagram Business Profiles are Official, Periscope Adds Comment Moderation, Instagram’s Algorithm is Here, Pinterest Changes Pin Button to Save and Twitter Brings User Tweets into Ad Carousels.

The week’s news quick hits: MSQRD Launches Filters for Copa America, Instagram Considering Revenue Sharing Deal with Content Creators, Facebook Adds 100 New Emojis to Messenger, Facebook Messenger May Soon Get End-to-End Encryption, Snapchat has 150 Million Daily Users, Facebook Testing New Font, LinkedIn Gives Premium Insights to Users, LinkedIn Launches ProFinder, 72 New Emojis Announced and Facebook Shutting Down Notify. 

Read More

Shooting for the Moon with Social Commerce

in

This year social networks are going to give social commerce one more try. We've seen Facebook test a 'Buy' button to allow people to make purchases within Facebook. Now, things are getting a little more serious for  Twitter, which will reportedly have a 'Buy' button of its own that will allow users to purchase, submit payment info and share shipping information with sellers within tweets.

To date, social commerce has been one of the most disappointing tactics for marketers leveraging social media marketing. Advertisers, including Gap and Nordstrom created online storefronts from within their Facebook Pages only to stop supporting them when consumers made it clear that they weren't interested in visiting a Facebook tab to shop and purchase.

Social commerce was an added bonus for users that they didn't ask for and had no reason to understand.

Read More

Why Twitter Needs to Make Lists Smart and Why Mute Isn't Enough

in

Twitter has launched a Mute button. The feature allows users to remove content posted by specific users from their timelines without unfollowing them. This is an option if you don't want to view content from someone for a finite amount of time (e.g., while they're attending a conference) or maybe you don't want them to know you've unfollowed them and just want to get them out of the feed. 

Still, Mute isn't a perfect solution. There are no reminders that you've muted someone—out of sight, out of mind. That means users may mute someone and forget to unmute them, even if they'd like to see their content. Mute is an incomplete solution, and it points to a larger issue for Twitter.

Read More